Store owner Sasan with Maryann Acuna at Sasan's October fashion show celebrating his new women's store, set to open in Old Pasadena next year

What are the colors for the fall fashion?

Anything gray is very important right now, the palette for the whole season is mono-chromatic.  There's a lot of metal tones, graphite, interesting shades of carbon.  Everything is kind of metal-influenced.  

What's hot in dress clothes?

The cardigan is back for both sexes.  Short jackets are important for men and women.  Anything with a fitted silhouette is important for both.  Everything is very line-detailed with a big emphasis on the silhouette of the shoulders.

What's hot in casual clothes?

Details on casual clothing is important.  You're going to have a lot of grommets.  You're going to have a lot of novelty work...   Everything has some form of embellishment on it.  It's going to be either novelty driven or it's going to be very clean and sexy and have a certain sense of sensuality in the line. 

In the Hugo Boss Orange line, there are a lot of '80s driven items cross-referenced with an infusion of Japanese influence and Japanese motifs and Japanese lettering.

What does one look for in shoes?

Shoes are a little cleaner in line now, they are a little longer in silhouette.  You have a lot of clean detailing in dress shoes.  The loafers have taken on a different role — it's not necessarily in importance, but it isn't your loafer of yesterday.  There's a lot of nice hand detailing on most of the better designer categories.  Hand-work is important.

What's not hot?

Plain is pretty much gone. Baggy clothes have been out for a long time. The individual [identity of a consumer] is so much more important these days.

Sasan
Menswear by Hugo Boss, Ted Baker, Torras of Spain and Theory.
340 E. Colorado Blvd., Suite #113, Pasadena. (626) 356-3891