A Hair and Make-up Expo That’s A Cut Above This Weekend

A two-day hair and make-up extravaganza, PHAMExpo will be showcasing the latest hair and make-up trends by the best in the biz

Friday, May 17, 2013 | 5:05 pm

Get ready for a beauty bonanza like no other.

On June 29 and 30, at the Pasadena Convention Center, PHAMExpo will showcase the latest hair and make-up trends and feature world-renowned stylists and artists in an event no beauty fan should miss.

Unlike your regular, run-of-the-mill beauty event, what makes PHAMExpo unique is that “we’re combining hair, nails, make-up all under one roof,” says Cheryl Morrill, president at PHAMExpo.

Bringing in professional lines from brands like MAC, TEMPTU Pro, Enzo Milano, Yaby, and Eye Kandy, “consumers can buy professional products at discounted prices” at the expo, says Morrill.

Additionally, Morrill tells us that the expo will feature top-notch educators like Caitlin Callahan, Senior Artist at M.A.C Pro; Kim Greene, Co-Founder of Greene Street Beauty LLC; Melissa Street, Owner and Founder of Epic Makeup & Co-Founder of Greene Street Beauty LLC; and Donna Mee, veteran makeup artist, educator and founder of Empire Makeup Academy, to talk about the latest trends, as well educate and teach people different techniques.

Additionally, for “people who want to learn how to build their business, Doe Deere who is the founder of Lime Crime is doing a Q & A for people on how to start their own business,” adds Morrill.

PHAMExpo is geared for the professional artist/ stylist but is open for everyone who’s “interested in the beauty industry, everything comes to them under one roof; the products, the educators, the people who are making it big right now in the industry are all available,” says Morrill.

For online gurus, the event will also include an exclusive beauty blogger and vlogger meet-up area where pundits can both relax and connect with their readers.

You can also expect major sponsors Obsessive Compulsive Cosmetics, Lime Crime, Royal & Langnickel Brush Company, CAO Cosmetics, Paul Mitchell the School Pasadena and Naimies Beauty Center to have a major presence at the expo.
PHAMExpo will be held at the Pasadena Convention Center at 300 Green St., on Saturday June 29 from 10 a.m. to 6:00 p.m. and Sunday June 30 from 10:00 a.m. to 5:00 p.m.

Pre- show ticket prices will range from $35 to $60 (until May 27th) and will include all classes and workshops.

PHAMExpo will further inspire attendees and propel their careers, click PhameExpo_Education_Postcard to read their Education postcard.

For more information on the speakers, educators, vendors and other special events, visit www.phamexpo.com.

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