Altadena Artists Band Together to Offer Seasonal Valentine’s Day Pop-Up Boutique

Tuesday, January 29, 2019 | 8:34 pm

Pop-up boutiques are all the rage. Many big companies use them to attract wide attention for a limited time by selling unique limited-time merchandise or to show off new products.

This idea has been so successful in Los Angeles that local artists in the greater Altadena area saw this as a chance to jump on the bandwagon.


Their plan is to provide attendees with a different kind of pop-up event catering to those who appreciate handmade retail items.

“Many of us makers sell online, but unless we have our work in local stores we have few places to actually show and sell our work without a brick and mortar.” said local artist, Lisa Marchbanks, owner and operator of DragonFish Handmade Goods.


“Last year, I joined a facebook group called Altadena Village Makers, they are a group of artists who share info about places to sell their work, learn new skills, and where to find supplies. It wasn’t very active at the time but lately it’s really taken off!”

Caroline Ducout, owner of Swimming Beauty Studio and co-administrator of the group, has been instrumental in the changes.


“We really want to create a tight-knit group of local artists who support and promote each other. Our goal is to have several pop-ups a year along with workshops to help these artists improve their craft and their business,” said Ducout.

Owner of L.A. General Store Design Studio and another co-administrator of the group, Leslie Aitken, says, “Altadena Village Makers are a group of creators who make marketable handmade retail products. This is an important aspect of our group and why we came together to support each other.”


Altadena Village Makers’ first grassroots pop-up boutique was held just before Christmas and was considered a success with very little marketing. Word-of-mouth was how most attendees found out about it.

“Oh, I just love shopping for one-of-a-kind gifts for my family!” said one attendee. “They beat big box stores by a mile.”


The next event Altadena Village Makers has planned is a Valentine’s Day Pop-Up Boutique, including many curated vendors. You’ll find the event at 2545 N. Fair Oaks, just next to Pizza of Venice in Altadena on February 9 and 10th.

“We’ll have a variety of Valentine-related gift ideas and every vendor will have gift wrapping available,” said Ducout.


She went on to say “We also have collaborative relationships with local retailers: Hoopla! Emporium, a shop where many of the artists’ work can be purchased year ‘round, Fair Oaks Burger and Pizza of Venice — all will be offering coupon offers just for this event.”

Click here to view flyer.

For more info see their Facebook page or email Caroline Ducout at







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