Monday, February 6, 2017 | 7:34 pm
Although flowers themselves may have a finite shelf life, they happiness they bring lasts long after they’re gone. The enduring tradition of flowers is best seen in the annual Rose Parade but Pasadena’s love of flowers is truly a year round affair. Happy Rose Florist has been bringing blooms to Pasadena since 1991 when Nasser Zomorod transitioned from selling individual flowers in Old Pasadena to opening a flower store with his wife, Ulrike.
Happy Rose Florist is now a family business run by the couple, their three daughters (all of whom are named after flowers), and other relatives. They are known for creating custom arrangements for individuals and events like, the University of California Rose Bowl Tailgate, and occasions like birthdays and weddings. They also offer same-day delivery within Pasadena for only $7.
“Flowers signify a landmark in people’s lives,” said Layla, store manager.
She adds that most people don’t come in knowing exactly what they want in terms of their floral arrangement but the staff guides customers through the many floral possibilities, price points and gift items. Red roses and lilies are popular for Valentine’s Day but any arrangement and combination is available.
“There are just so many options when it comes to flowers,” said Layla.
As would be expected, Happy Rose Florist is busiest on Valentine’s Day and Mother’s Day, but their enduring charm is what has kept them going strong for over 25 years. Nasser attributes their success to quality flowers – sourced from as far away as Columbia – and to personalized touches like wooden flower boxes he makes himself.
“Customers feel like family here,” said Nasser. “Everyone is very friendly and many [customers] have been coming back for many years.”
Happy Rose Florists also offers advice on how to keep their flowers looking fresh. Ulrike explains that most flowers last between three and five days but each flower has a different lifespan. It’s best to keep at room temperature, away from heat and light, and to change the water every few days.
“Flowers just make people happy,” said Layla.
Happy Rose Florist is located at 475 North Lake Avenue. Call (626) 440-0903 or visit www.happyroseflorist.com.