Honoring Your Inner Athleta

New fitness wear store opens in Old Pasadena

Wednesday, May 28, 2014 | 9:24 pm

Summer beach fashions from Athleta.

Old Pasadena has a brand-new athletic sportswear store for women. Athleta apparel, which opens  today, blends performance innovation with chic urban style. The store offers studio sports and outdoor sports as well as outerwear and innerwear,

Athleta offers versatile pieces to “outfit your entire day, even after your workout is done.”

“This is our 11th store in California, and we’re very excited to be in Old Pasadena,” said spokesperson Britannae Casper. “We like to think of our clothing as the premier fashion fitness brand.”

The store will highlight a broad assortment of performance and lifestyle apparel that mixes trend-aware styles with technical fabrics and features for a range of activities focusing on studio sports like yoga, barre, and spinning, and outdoor training activities like running, cycling. Athleta also offers including swim and ski wear.

Athleta will also hold year-round free fitness classes, personalized styling services, and in-store discounts for fitness professionals.

In support of its national partnership with Girls on the Run, Athleta will be making a donation to the organization’s local chapter at the store opening event on May 28.

Athleta is at 46 West Colorado Blvd.Pasadena. (626) 765-0183. www.athleta.com

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