How Not to Get Ripped Off at the Dealership

Thursday, July 14, 2016 | 7:12 pm

Daniel Guzman

Daniel Guzman

California’s car culture is strong – from the endless miles of freeways to the first drive-through restaurants, this is the state best known for cars. There’s no better time to start thinking about cars than the summer – whether you’re looking to upgrade before your next road trip or buy your first set of wheels – the auto experts at Pasadena Service Federal Credit Union (PSFCU) can help.

Daniel Guzman has worked in almost every facet of the auto industry since 1989 and is currently PSFCU’s Concierge Car Shopper. PSFCU offers a personal car shopping experience that takes the hassle out of car shopping.

He explains that many dealerships try to coerce customers into buying by holding their items as collateral, extending their time at the dealership, and wearing them down with low ball offers.

“If you’re tired of the grind of going to the dealership and haggling with dealerships for hours on end, our free car shopping service is for you,” he said.

Guzman consults with customers and brings them cars to test drive. If they’re ready to decide, he prepares the paperwork at the credit union and will personally deliver the vehicle at the member’s convenience. The whole process can take as little as 90 minutes – a big difference than the 8 hours’ shoppers usually spend at the dealership.

“We save them a lot of time and money,” he said. PSFCU offers lower interest rates and can score deals on cars that save buyers thousands of dollars. You can even get an extra .25% loan discount if you get a vehicle through Daniel.

Daniel has dealer relationships with all your favorite car brands, so he can often get you the best pricing for new and pre-owned vehicles. Many times the prices he can get are below fleet pricing.

Unlike car salesmen who may try to pressure buyers into purchasing a car they’re not certain about or adding features they don’t need; Guzman’s main concern is finding the right car for the credit union member.

“I do all the legwork – but the final decision is up to the buyer,” said Guzman.

To try the service, give Daniel your car WISH LIST by filling the online form at or calling him at (626) 672-9053. He’ll shop, negotiate, and deliver the vehicle directly to you!

Save the date: PSFCU will also host a one-day car sale at Honda Pasadena on August 13, 2016.

You can visit PSFCU’s offices at 670 N. Rosemead Blvd Pasadena or their Vernon branch at 2529 S. Santa Fe Ave. Vernon, CA 90058. Call (877) 297-4707 or visit their website You can also stay in touch with them on Facebook:, Twitter: @PasadenaServFCU, and Yelp:


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