Ice Cream for the Instagram Generation

Friday, January 15, 2016 | 11:10 pm

Is it an ice cream sandwich or a doughnut sundae? Or a different animal entirely? If Afters Ice Cream’s Milky Buns were an animal they would be the zoological equivalent of a unicorn.

Founders Scott and Andy started Afters Ice Cream as a hobby and did not expect the internet fame that would befall them.

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“We tried lots of things but when we tried the doughnut we knew this was it,” said Andy. And thus, the Milky Bun was born.

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This awe-inspiring dessert includes a scoop of ice cream, a topping – try the cereal for a nice crunch – and comes pressed in a hot doughnut. The crunchy toppings like Afters Flakes and Cinnamon Cereal.

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“We’re trying to cater to ourselves not to any particular culture – we’re not here to please everybody,” said Scott.

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Although many of their flavors seem to be influenced by Asian culture – like Jasmine Milk Tea Ice Cream and Mochi toppings – Afters Ice Cream is a flavor experience all its own. A Milky Bun’s cold ice cream compliments the soft, pillowy doughnut and cereal toppings lend an unexpected crunch.

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“We’re part of this creative culture and social media makes it easier to share, connect and broaden your mind,” said Andy.

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Social media is steeped into every aspect of their design. The Pasadena location has a selfie wall and patrons can be seen snapping cell phone photos at every corner.

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Afters’ Instagram is drool-worthy and their clean aesthetic practically guarantees a share-worthy photo. The vintage gas station is a statement-making white with minimal black accents and vintage red gasoline pumps.

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“It’s a brand that’s just us and we’ll continue to push the envelope,” said Scott.

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Who knows what fantastical creation they will come up with next.

Afters Ice Cream is located at 1265 East Green Street. Visit www.aftersicecream.com for more details.

 

 

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