It Pays to be Nice

Castle Insurance emphasizes service

Friday, May 30, 2014 | 7:00 pm

Albert Amirian, owner of Castle Insurance, wants to make sure we’re comfortable. He offers to turn up the air conditioning, maybe we would like something to drink? It’s an aspect of his personality that clearly reflects on his business style.

“I like helping people, and I like working with people, and that’s good for business,” he told Pasadena Now recently. “I like to see their success.”

Amirian, a Pasadena resident, began his career as a sales rep with Farmers’ Insurance in 1998, and became a broker in his own office two years later. Being a broker allowed him the opportunity to offer a wider range of insurance services to his customers. These days he handles a number of restaurants, as well as providing general liability for businesses and professionals, retail and service companies. and mechanic and body shops, along with general and sub-contractors.

He also handles insurance for apartment and commercial buildings owners, as well as workers’ compensation claims.

Expanding on his love for the customer, Amirian says, “I like to work closely with the customers, face to face, instead of just on the phone. I’m looking for long term business with my customers, so I explain the policies A-to-Z with them, educating them about the product.”

Amirian related the story of one customer who was frustrated with her agent at the time:

“She had recently married,” he explained, “and her husband had just arrived in this country, and his company didn’t want to add him to the insurance, so he was unable to drive. It was a big mess. She called me and I sorted everything out, and she was very happy, of course. She began recommending me to other friends and businesses, and she called me and wanted to know where she could send someone a letter on my behalf,” he laughed.

“I told her, ‘That’s OK,’ Im not interested in that. It’s just how I work.”

Along with the aforementioned insurance specialties, Castle Insurance also provides a wide range of homeowner, business, flood, earthquake, renter, condominium health insurance needs. They work with over fifty life insurance companies, for example, all of them A-rated. Overall, Castle Insurance works directly with more than 100 different life insurance companies.

The company also specializes in auto insurance, providing quick turnaround coverage and same-day SR-22s, for drivers with less than perfect records, as well as younger or older drivers.

Castle Insurance is at 1864 E. Washington Blvd. Suite 205, Pasadena.

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