Normcore Makes the Move to Pasadena

This neutral-heavy retailer offers more than 50 shades of grey

Friday, November 7, 2014 | 9:41 pm

Celebrating its grand opening on November 6th, Lou & Grey has just opened its doors offering street-ready neutral looks and a wide selection of accessories, including housewares.

What can you expect to find on the shelves?  Silhouettes and styles are in perfect slouchy shapes, touchable textures and thoughtful details all cast in a sophisticated neutral palette of heathered grey, black, white, cream and navy.

Look for their more fashion-forward lounge pieces – the cozy moto jackets, overtly stitchy textural sweaters, and super soft sweatshirt dresses.  Prices range from $30 – $100.

In addition to the relaxed, texture-rich clothing, each L&G store has a carefully cultivated selection of books, jewelry, organic candles and small home accessories – all of which contribute to the easy, downtown aesthetic of the line. The brand is a firm believer in the makers movement – an effort to support small businesses that create, design and make pieces by hand.

Right now the Pasadena boutique plans to sell pieces from West Coast makers such as Janessa Leone hats and Earth Tu Face skincare products. Over the coming months, L&G Pasadena will continue to increase its assortment of local makers to ensure the boutique is in aligned and in tune with the neighborhood.

In addition to working to cater their hand-made selection to Pasadena’s tastes, their Creative Director of Design, Austyn Zung who has over 15 years experience working with some of fashion’s most iconic and influential brands, like Oscar de la Renta, John Bartlett, Isaac Mizrahi and Gap, originally hails from Pasadena.

It seems like they get us already.

Lou & Grey is located at 110 W. Colorado Blvd, Pasadena.  For more information, please call (626) 584-0437 or visit http://www.louandgrey.com

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