Selling a Home? A Must Read Before You Sign Anything.

Tuesday, July 21, 2015 | 9:07 pm

KAIROS K jpegWhen selling a property, there are no guarantees that a buyer will simply walk through the front door and immediately make a great offer. In most cases, creative marketing will be needed to bring in prospective parties and produce the highest and best offers. Effective marketing will help ensure that a property receives maximum exposure to attract a ready, willing and able buyer. Selecting a Realtor who is willing to go that extra mile (even in a seller’s market) could be the most important decision a home seller can make.

Selling a property can be very stressful; Kairos Estates puts an emphasis on providing the highest quality real estate concierge service. With Kairos Estates, expect nothing less than a seasoned team of experts that will offer around-the-clock communication, superior market knowledge and a wide range of options and resources that could translate into a higher home sale price. Research conducted by the Wall Street Journal indicates that on average, using a full-time, experienced Realtor could yield an additional $25,000 in most real estate transactions. Selecting the right Realtor to sell a home could be the most important decision a seller can make. Kairos Estates Lead Realtor Suzana Delis explains, “We handle the details so you don’t have to. It is our goal to make sure our clients are comfortable with their decisions and with the process. Kairos staff provides detailed information, experienced guidance and the dedication it takes to optimize the sale of a property.”

The sale process consists of five steps:

1. Make an appointment with a Kairos Estates Realtor to discuss pricing and timelines.

2. Evaluate a marketing plan with the Listing Agent that’s crafted to reach specific goals. It’s a huge advantage to create a complete, individually tailored marketing plan for every home, which should include establishing the right price, terms, marketing strategy and timeline for results.

3. Prepping, staging and marketing the home. This may include professional photos, virtual tour, special feature flyers, open houses, advertising and exposure to other agents, and more.

4. Once the perfect buyer has been found, the Listing Agent will negotiate the offer and establish a fair purchase agreement.

5. Navigate through the process of disclosures, inspections and escrow, to ultimately transfer ownership of the home to the buyer and get sales proceeds to the seller! Relocation referrals/assistance is also offered, if needed.

There are a number of things a seller should consider and should be discussed with the Listing Agent such as:

• The appearance of the property – the buyer’s first impression – and other considerations may affect its sale. Curb appeal is one of the most important factors that should be considered when selling.

• The property must be clean, organized and de-cluttered. If the property is empty, some staging may also be an effective marketing tool.

• A fresh coat of paint and small repairs will often enhance a property’s appearance, increasing the final purchase price.

Pricing a home is very important. One must consider the prices in the neighborhood of recently sold properties, which are known as comparable listings or “comps”. Lenders and buyers use these sales as a comparative price for a property. Unfortunately “short sales” and “REO” sales nearby can negatively affect pricing. The seller should also be well informed. Kairos Estates ensures that their sellers receive and review all relevant data prior to pricing and listing a home. Kairos staff provides the following services for home sellers:

• FREE market analysis, comparison reports and neighborhood statistics, for a clear understanding of market conditions at the time of sale

• FREE light home staging, professional photos & virtual tour to showcase the property online and/in print

• Home listing on MLS,,,,, Craigslist, Facebook, Twitter and countless other social media outlets

• Referrals for professional staging companies and moving companies

• After the close of escrow, clients receive a portable USB drive containing pertinent real estate documents and special closing day gifts

Making the right decision about selecting a real estate agency that can effectively market and sell a home could potentially yield more money in a seller’s pocket. If you are hoping to optimize the sale of your home and expect exceptional boutique-style service, call the professional staff of Kairos Estates to find out more information and to begin the process.

Kairos Estates may be contacted at 501 W. Glenoaks Blvd. #449, Glendale. For more information, call (818) 632-9429 or visit


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