Thinking Like A Customer Is The Key To Success In The Real Estate Business

Saturday, May 12, 2018 | 12:57 pm

Any businessman or woman knows that in order to have true success, you really need to know your market. This is especially true in the real estate industry.

Everyone experiences some stress when buying a new house; it’s something that real estate agents simply have to take into consideration. This truism is what Darrell Done knows very well, and in sharing his business insights will help other budding real estate agents to make the market a better, stronger, and more vibrant place for all real estate professionals.

Darrell once even made a CD all about the importance of the customer in the real estate industry.

Buying a house isn’t something that most people do on a regular basis, and all the real estate jargon can be hard to take whether it’s your first or fifth time purchasing a property. Darrell agrees, saying: “Every time you buy a house, it’s a different set of circumstances. The critical role of my job is to listen and try to understand what people’s goals are, and put myself in their place to understand where they’re coming from.”

“We sometimes forget that customers don’t remember, they don’t understand, or don’t even know many of the things that we assume they know,” he tells Pasadena Now. “Everything that we do, is for them.”
“Being real estate agents, we sometimes forget the emotional aspect of the transaction. Unless you are purely an investor, you’re buying or selling a very personal thing: your home. That home represents many years of life experiences, children, pets… You take the memories.”

While many people sell their houses for positive reasons e.g. a new start in life, some are forced to sell in difficult times such as the death of a family member, or maybe a divorce.

He adds that real estate agents need to remember to make clients feel comfortable with the process in order to build that all-important sense of trust. The saying “God gave us two ears and one mouth for a reason” is one of his mantras. “You have to stop talking and start listening,” he reminds us.

This is especially vital when it comes to first time buyers who are perhaps apprehensive about the whole process. “I always recommend to real estate agents to buy or sell a property every five to seven years just to remind themselves of the emotional aspect of a transaction.”

Wouldn’t you like to have someone who truly understands the meaning for the client when it comes to buying or selling a home? Someone who knows the business, knows the city, and knows the client like Darrell Done does is hard to come by. Choosing him for your real estate needs may just help make the process a little more fun, a little more exciting, and a lot more enjoyable. If you’re in the market for a home, or want to put yours on the market, then make an appointment today with Darrell Done.

Darrell Done Real Estate is located at 388 South Lake Avenue, in Pasadena. For more information call (626) 844-2255 or visit: .

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