Time Saving Chic

Saturday, June 18, 2016 | 1:41 am

Time is our most valuable commodity and we never seem to have enough of it. Fashion retailer, Kit and Ace, takes this to heart with their “Time is Precious” social media campaign and focus on Technical Cashmere.

The social media campaign has an in-store component, guests are invited to write what is precious to them on copper cards that are displayed in the store’s window. At their launch party on Thursday night, responses included “kitten time,” “girlfriends and wine time,” and “me time.”

KITACEBut the real time saving aspect of the store is their Technical Cashmere. This fabric combines the luxury of cashmere with the convenience of ordinary fabric so it’s machine washable. Kit and Ace developed this material from Mongolian goat hair and designed it to fit seamlessly into your everyday wardrobe and lifestyle.

As you move through the store, you’ll encounter a neon reminder that “Time is Precious” and a printing press. The press is an unexpected part of the store that belongs to Kit and Ace’s artist in residence, Alissa Bell. Bell is a letterpress artist from Mount Washington who was approached by Kit and Ace to set up her printing press in the store.

“It’s a return to something tactile… I just want to build an appreciation for it,” said Bell. She creates hand pressed cards and wrapping paper with original designs in the store. Bell hopes people will take the time away from their smart phone and computer screens to send handwritten notes and value their time.

Kit and Ace is now open for business at 107 West Colorado Boulevard, Pasadena. Call (844) 548 – 6223 or visit www.kitandace.com for more details.

 

blog comments powered by Disqus

GOT A QUESTION? NEED INFORMATION? HAVE A TIP OR STORY IDEA? To Contact our Research Desk, Click