West Elm to Open New Pasadena Location

Saturday, November 7, 2015 | 2:03 am

Brooklyn, New York-based home furnishings retailer West Elm will open a Pasadena location at Paseo Colorado on Thursday, November 12th, at 10:00 a.m.

The new store will feature products from 13 California-based makers as part of West Elm’s local initiative to connect the community with designers and artisans from across the state.

“Our expansion in Southern California puts us in a position to help impact the businesses of our local artisans,” West Elm President Jim Brett said. “Their product complements our assortment and offers a compelling reason to visit our stores and discover emerging talent.”

Pasadena-based illustrator Pei Design is creating a limited-edition tote bag to be given away on opening day to the first 300 shoppers with a $50 minimum purchase.

The 10,000 square foot store features a bespoke mural inspired by the planetary mapping projects of NASA’s Jet Propulsion Laboratory nearby. Created by Richmond native and master potter Jered Nelson, the mural is made up of textured tiles and features embedded and countersunk spheres that are hand-thrown on a potter’s wheel to imitate impact craters.

Opening activities include a sweepstakes offering Pasadena area customers a chance to win a $2,000 gift card and an invitation to a private pre-opening celebration on Wednesday, November 11th, from 6:00 to 8:00 p.m.

The store will open with West Elm’s holiday and gift assortment and a selection of Fair Trade Certified products and handcrafted goods from around the world. Complimentary design services and Home Stylist consultations will be available at the in-store Design Lab.

For up-to-date information on in-store promotions and events, customers are encouraged to like the West Elm Pasadena at Paseo Colorado store on Facebook, www.facebook.com/westelmpasadena, and follow the store on Instagram, @westelmpasadena.

Store hours will be 10:00 a.m. to 9:00 p.m. Monday through Saturday, and 11:00 a.m. to 6:00 p.m. on Sundays.

West Elm Pasadena at Paseo Colorado is located at 300 E. Colorado Blvd. The store phone number is (626) 744-2759.


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