Published : Tuesday, September 11, 2018 | 5:17 PM
99 Cents Only Stores became the Guinness World Records title holder for the Largest Packaged Product Number Sunday, September 9, when it moved over 12,000 products into the field of the Rose Bowl Stadium in Pasadena and arranged them to create a gigantic display of the stores’ slogan, “Do the 99,” in celebration of their inaugural #99Day customer appreciation event.
Before the event, the company said it was attempting the title by creating the display on their “biggest day of the year,” to contain over 10,000 products from its stores, and then giving them all away to charity.
The company said it took 100 people less than 24 hours to create the display, which measured 18,200 square feet, from Saturday up to early Sunday.
As the sun rose above the world-famous stadium, an adjudicator from Guinness World Records, Philip Robertson, verified the display and counted the final numbers, and then presented Jack Sinclair, 99 Cents Only CEO, with the official certification for the Largest Packaged Product Number.
“We wanted to showcase the types of brand names, fresh produce, and seasonal products available at the 99 in a big way – and what bigger way is there than setting a Guinness World Records title,” Sinclair said. “Everyone deserves extreme value and we’re thrilled to be part of this unique occasion, giving back to the community, and celebrating our customers.”
The display included the wide range of merchandise available at the 99 Cents Only Stores, such as cleaning supplies, home goods, pet food, snacks, drinks, cosmetics and more. 99 Cents Only Stores also added 2,500 products to create the display.
To make sure the items were put to good use, all $20,000 worth of products used in the record-setting display were donated to the LA Food Bank, School on Wheels, Alleviate Skid Row, the Los Angeles Boys and Girls Club and Goodwill Southern California, the company said.
99 Cents Only Stores, founded in 1982, operates about 388 extreme-value discount stores in California, Texas, Arizona and Nevada. The stores offer a broad assortment of name brand and other attractively priced merchandise and seasonal product offerings.
For more information, visit www.99only.com.