Busy First Day at New Stater Brothers Market

The grand opening of the first Stater Brothers in Pasadena, located on the corner of north Allen Avenue and Washington Blvd.Stater Brothers employees who are considered family members are part of the grand opening.Mayor of Pasadena Terry Tornek, left, and California State Senator Anothny Portantino sit with members of the Stater Brothers company. Hundreds of people patiently wait for the grand opening of Stater Brothers in Pasadena.The CEO of Stater Brothers Pete VanHelden, center, with local dignitaries are ready for the official grand opening ribbon cutting.The CEO of Stater Brothers Pete VanHelden, center, celebrate with local dignitaries during the ribbon cutting.Stater Brothers employees welcome guests with coupons.Fresh baked goods baked daily is available.Fresh seafood is available. A wide variety of meats and poultry is available.Guests shop at the new Stater Brothers during the grand opening.

Photography by JAMES CARBONE

6:49 am | November 15, 2018

A new Stater Brothers market opened in Pasadena amid grand opening festivities and enthusiasm early Wednesday morning on North Allen Avenue at Washington Boulevard.

“I can tell you that you’re in for quite a surprise when you go inside the shop this morning,” Stater Brothers President George Frahm promised the crowd. “Quite literally, it doesn’t look anything like it did before after we complete the remodel.”

The 42,000 square foot building had previously housed a Vons market for 41 years. Vons pulled out in April of this year after lease renewal negotiations with the property broke down, leaving a wide swath of east Altadena and north-central Pasadena without a nearby major market.

Wednesday, the excitement in the air was palpable.

Frahm led the Grand Opening through Stater Bros. traditions.

America was honored with reciting the Pledge of Allegiance, conducted by Pasadena Interim Police Chief John Perez.

The national anthem was performed by the Marshal Fundamental Second Secondary School Jazz Ensemble. And an invocation was delivered by Reverend Jennifer Chapman from the First United Methodist Church of Pasadena.

Frahm told the gathering about Stater Bros. and its commitment to Pasadena, handing out charitable contributions along the way.

After the ceremony came the official ribbon-cutting and the excited surge as neighbors and community members passed through the new doors for the first time.

“Absolutely enjoyed walking through the store,” said one community member on social media, adding “And the meat department looks great!”