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‘Changing’ Homelessness

PCC students and Real Change Movement create campaign PSA to fight homelessness

Published on Monday, August 18, 2014 | 2:58 pm
 

As homelessness continues to grow insidiously through America’s cities, the Real Change Movement, an initiative that helps provide homes for the homeless through small change and credit card donations, launched its first donation meter in Pasadena on Wednesday, August 13.

Dance students from Pasadena City College collaborated with the City of Pasadena and the Flintridge Center to create a Public Service Announcement (PSA) for the campaign.

The video is designed to raise public awareness and to encourage donations for the orange-colored meters that will be located throughout the city. PCC dance instructor Roberta Shaw choreographed the dance that featured dancers Ashley Alcuna, Cheryl Banks-Smith, Tetra Balestri, Rebecca Espinoza, Jessica Figueroa, Stephanie Hurtado, Donna Milton, Jesus Mora, Breeshae Morgan, Alan Perez, Edwin Rena, Johan Sangalang, David Saldana, Andrew Sabino, and Bernadette Sebastian.

“It was important for PCC to be a part of such an important project. The residents of Pasadena are very compassionate and giving people, and this campaign affords them an opportunity to provide support to the homeless community,” said Dr. Robert Miller, Assistant Superintendent/Senior Vice President for PCC.

The Real Change Movement is a three-pronged campaign comprised of public outreach and education, the installation of re-purposed parking meters for donations, and the redirecting of funds from panhandlers to homeless service providers. “There are ‘real changes’ in Pasadena already, from nonprofits and homeless service providers to the city itself, but they need more people, more businesses and more individuals to be a part of this to end homelessness in Pasadena. This project is a step in creating that,” said William Huang, the Director of Housing for the City of Pasadena.

Plans are currently underway for a Real Change Movement meter to be placed on the campus of PCC. The video is at http://youtu.be/lW56AvAqQXI.

More information is available at www.realchangemovement.org.

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