“Shop Pasadena” Campaign Urges Residents to Support Local Businesses During Holiday Season

The City of Pasadena and Visit Pasadena are launching a campaign to encourage people to shop local this holiday season. The “Shop Pasadena” campaign will put a spotlight on the hundreds of independent businesses located in Pasadena and encourage the community to shop small, dine local and show some #locallove throughout the holidays.

Every time shoppers and diners visit their corner shop, grab a bite at a local eatery, or buy a shirt from the neighborhood boutique, they are helping to support Pasadena’s independent business owners. Not to mention, shopping local keeps dollars in our local economy to support our schools, parks and vital community services.

As part of the “Shop Pasadena” campaign, independent businesses in each of the city’s commercial areas will serve as welcome stations for the campaign and distribute “Shop Pasadena” canvas tote bags (first-come, first-serve) beginning Saturday, November 30, 2019, in honor of Small Business Saturday.  Welcome stations across the city include:

Civic Center Area

• Europane Bakery & Café, 345 East Colorado Boulevard
• FrenchiFornia, 247 East Colorado Boulevard

College Commercial Area

• Lovebirds Café & Bakery, 921 East Colorado Boulevard
• Milkcow Café, 1517 East Colorado Boulevard
• Samy’s Camera, 1759 East Colorado Boulevard

East Washington

• Bloomfield Creamery, 1727 East Washington Boulevard
• Southern Roots Gifts, 1387 East Washington Boulevard

Hastings Commercial Area

• Colette, 975 North Michillinda
• Foothill Restaurant, 2835 East Foothill Boulevard
• Vromans Bookstore East Pasadena, 3729 East Foothill Boulevard

HeArt (South Fair Oaks Health & Arts District)

• Jones Coffee Roasters, 693 South Raymond
• Porta Via, 1 West California Boulevard

Lamanda Commercial Area

• Bowhaus Pet Company, 2472 East Colorado
• Poo-Bah Record Shop, 2636 East Colorado
• STEM World, 2245 East Colorado

Lincoln Commercial Area

• Lincoln Pasadena, 1992 Lincoln Avenue
• Perry’s Joint, 2051 Lincoln Avenue

North Lake Commercial Area

• Bessy’s Boutique, 1353 North Lake Avenue
• Maquina,1274 North Lake Avenue
• Polkatots Cupcakes, 720 North Lake Avenue

Old Pasadena

• Homage Pasadena, 2 East Holly Street
• We Olive & Wine Bar, 32 East Colorado Boulevard
• Whimsy Pasadena, 40 Mills Place

Playhouse District

• El Portal Restaurant, 695 East Green Street
• Run With Us, 235 North Lake Avenue

South Lake Avenue

• The Bee Cottage, 496 South Lake Avenue
• Float Pasadena, 380 South Lake Avenue
• Republik Coffee Lounge, 854 East Green Street

Walnut Commercial Area

• The Flowerman, 2450 East Foothill Boulevard
• Namaste Spiceland, 270 North Hill

Independent and small businesses can take part in the “Shop Pasadena” campaign through social media by using branded graphics and hashtags including #shoppasadena and #locallove.