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City Plans Driver Feedback Signs to Help Brake Rise in Traffic Deaths

Police say the signs do make a difference

Published on Monday, July 7, 2014 | 4:14 am
 
A car whizzes by one of 18 existing driver feedback signs in Pasadena, clearly travelling 10 miles per hour over the posted speed limit.

 

In response to a jump in Pasadena traffic fatalities more than doubling in 2013 from the prior year and with speed playing a major role in accidents, the city plans to install 10 electronic driver speed feedback warning signs in high speeding areas to influence drivers to slow down.

“We’re very concerned,” said Pasadena Police Dept. Traffic Section’s Lt. Pete Hettema. “For a city with the population of this size, our pedestrian injuries and fatalities, our bicycle injuries [and] fatalities, and overall injury collisions are higher than what we want them to be.”

The electronic signs, familiar to Southland drivers, display the area’s posted speed limit and the speed of each approaching car.

Frederick Dock, Pasadena’s Director of Transportation, points to unsafe speeds as “one of the main causes of traffic collisions in the city” and says that the driver feedback signs are designed “to manage and control” speeders.

The new signs will join 18 already in place throughout the city. Police say their tests show the signs impact driver behavior.

“We do see a significant drop in speed for at least a period of time,” Hettema said. “It’s kind of shock when you find out you’re going 45 miles an hour in a 30-mile an hour zone and it says it right in front of you – but I think people that commute on the same roads all the time, they kind of get numb to [the sign] after awhile.”

Construction for the 10 new locations is scheduled to begin in August, 2014 and be completed by March, 2015. The proposed locations are:

● Avenue 64 north of Cheviotdale for southbound drivers.
● Avenue 64 north of Cheviotdale for northbound drivers.
● Lincoln Avenue at Canada, at 1748 Lincoln Avenue, for northbound drivers.
● Lincoln Avenue north of Toolen Place in front of 2005 Lincoln Avenue, for southbound drivers.
● Glenarm Street east of Pasadena Avenue at 103 Glenarm Street, for westbound drivers.
● Mountain Street east of Palo Verde Street between 1911 and 1925 Mountain Street, for westbound drivers.
● Riviera Drive south of Pine Bluff (North) for southbound drivers.
● La Loma Road near 1615 La Loma Road, for westbound drivers.
● La Loma Road near 1544 La Loma Road, for eastbound drivers.

In 2012, three fatalities resulted from 727 accidents on Pasadena’s streets. Last year, fatalities spiked to seven out of 624 accidents, police said.

 

 

 

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