Crack Shack Announces Opening Date in Old Pasadena, And Exclusive New Menu Item

Published : Saturday, October 27, 2018 | 4:41 AM

Celebrity Chef Richard Blais and his San Diego-based Crack Shack team will be opening Crack Shack in Pasadena on November 12, as the chicken restaurant’s second outlet in the Los Angeles area, after Westfield Century City.

The Old Pasadena location will be much larger, with some 6,000 square feet of space off Green Street, in what used to be a recording studio.

After Century City, the Pasadena spot will be Crack Shack’s fifth location, in keeping with the chain’s expansion plans that are expected to go full blast next year.

In July, Crack Shack Founder and CEO Michael Rosen told Restaurant-Hospitality that two more locations of the “luxe-fast-casual” concept are set to open in 2019, including one in Northern California and the first out-of-state store. An eighth unit is planned for San Diego possibly opening late in 2019 or early 2020.

Once Crack Shack reaches eight to 10 units, management may be open to “a partnership with a larger company that has better logistics and a national footprint,” according to Rosen.

“But, for now, we’re really just putting one foot in front of the other and making sure each unit is as good as it can be,” he said.

Crack Shack first opened in 2015 as a sister concept to Juniper and Ivy, the San Diego fine-dining restaurant owned by Rosen and Blais.

The San Gabriel Valley Tribune reports the new Pasadena location will have an exclusive Crack Shack dish: the chicken thigh pastrami sandwich. The meats are topped with Dr. Brown’s creamed onions, sauerkraut, Emmentaler cheese and pickle-naise, and served on marble rye bread, the report said.

Crack Shack Pasadena is at 30 W. Green Street.

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