Day One Project "Sticker Shock" Aimed at Youths and Booze

Published : Tuesday, December 17, 2019 | 2:06 PM

Day One will launch its “Sticker Shock” program for alerting teens to the perils of alcohol with a press conference on Friday, Dec. 20 at the Grocery Outlet Bargain Market in Altadena.

“Day One youth work closely with retail partners to place ‘warning’ stickers on alcohol multi-packs,” explained Day One spokeswoman Claudia Hathcock in a statement. “These stickers remind shoppers that it is illegal to purchase or provide alcohol to anyone under the age of 21, and reminds them of the penalties they face if they provide alcohol to minors, six to 12 months in jail and/or a $1000 fine.”

“By working with local retailers and community partners we can help keep our youth safe,” said Hathcock. “Join us for a special press event to highlight ongoing prevention efforts to reduce youth access to alcohol and celebrate participating retailers for their commitment to safe retail practices and protecting their community.”

Project Sticker Shock is a youth-led initiative to reduce underage drinking, identify safer practices for alcoholic consumption, and target individuals who legally purchase alcohol for minors.

Day One cited data released by the Centers for Disease Control and Prevention showing that youth aged 12 to 20 consume 11 percent of all alcohol sold in the U.S., usually via the binge form, with four or five drinks in a two-hour period.

The upshot of such behavior can be poor academic performance, risky behavior, disrupted brain development, unprotected sexual activity, and alcohol related car crashes and other unintentional injuries.

For more about the program, contact or call (626) 229-9750.





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