Longtime Arroyo Seco advocate said he looks forward to historic stadium’s challenges
Published : Wednesday, October 9, 2019 | 4:34 AM
Longtime Rose Bowl supporter and advocate Douglas Kranwinkle has been elected President of the Rose Bowl Operating Company, succeeding Councilmember Victor Gordo. Kranwinkle formerly served as the Board’s Vice-President.
“I’m excited about the job,” Kranwinkle told Pasadena Now. “I’ve been on the operating company, and on the board, for four years now, and I’ve enjoyed it very much, and there are a lot of challenges, and I look forward to facing them and helping the RBOC succeed.”
Gordo reacted positively to Kranwinkle’s selection.
“Doug Kranwinkle is absolutely the right person to take over,” said Gordo. “Doug has a great deal of knowledge about Pasadena and, most important, has served as vice president of the board. I’ve worked closely with Doug on important issues involving the Rose Bowl.”
Rose Bowl General Manager Daryl Dunn agreed..
“He understands Pasadena,” said Dunn, “and he’s going to provide leadership that the organization needs as we prepare for our Centennial and the future.”
Dunn highlighted Kranwinkle’s experience as general counsel for Univision and his work with the Rose Bowl team itself.
“He’s an unbelievable resource,” said Dunn, “and a great advocate for what the organization needs long term.”
Kranwinkle has also worked with former Pasadena Mayor Bill Bogaard on the One Arroyo Foundation, a non-profit organization seeking to revitalize the Arroyo Seco park area surrounding the stadium.
He has also been a member of the American Law Institute and the Council on Foreign Relations, a board member of the National Association of Broadcasters, California Chamber of Commerce, the YMCA of Greater Los Angeles, Southern California Public Radio, Minnesota Public Radio and American Public Media.
In addition, Kranwinkle served as president of the Board of Trustees of Polytechnic School as well as a co-chair of the Arroyo Advisory Group.
The Rose Bowl faces three challenges, says Kranwinkle, not the least of which is the business of competing for events in an event-filled region.
Krankwinkle, also, however, pointed out the decline in revenues from the Brookside Golf Club, which falls under the operating committee’s aegis.
“Golf is declining nationally and that is reflected in Brookside Golf Club,” he said. “You may have noticed that Los Angeles County was trying to get out of the golf course business last year.”
“It’s truly a national problem,” Kranwinkle continued. “Golf courses are not as popular as they used to be.”
The RBOC is currently working with an architect to develop plans for the best use of the property, he said.
“There’s got to be some ways we can make better use of that property,” noted Kranwinkle. “We do now, as you know, park cars during football games and concerts, but that’s not a great use, either. We are looking at a variety of options.”
The Rose Bowl also used the golf course for two Arroyo Seco Weekend shows, in 2017 and 2018, and is keeping an eye on the arrival of the new Rams-Chargers football stadium in Inglewood.
Add to that the Los Angeles Memorial Coliseum’s recent upgrading for USC football, and its “a lot of competition,” said Kranwinkle. “We compete with them for concerts and other events, and we’ll have to continue to do that, to compete even harder.”
Another problem is the current performance of UCLA’s football Bruins and their lowered stadium attendance numbers, reflecting their lackluster season.
While Kranwinkle had no magic plays or strategies to improve the Bruin football season, he said he looks forward to overseeing the historic stadium’s future course.
Said Kranwinkle, “I think of the challenge that we will succeed in overcoming, and I really look forward to working with the RBOC board. Victor has done a great job and I look forward to succeeding him and taking it on to further successes.”