E-Bike Retail Tour Rolls Into Pasadena Early Next Month

The Southland is a prime market for e-bikes

Published : Monday, September 9, 2019 | 4:49 AM

Boulder, Colorado-based “Bicycle Retailer and Industry News” (BRAIN) magazine will hit the road next month for their first-ever E-Bike Retail Tour, where BRAIN staff and their sponsors will mount up on e-bikes from Yamaha Power Assist Bicycles and visit retailers in Pasadena and two other Southland cities on a three-day tour.

The tour begins October 7 in Long Beach then will shift to retail outlets in Pasadena, ending on October 10 after visits to stores in Santa Monica, BRAIN announced.

“We will visit upwards of 12 retail outlets over three days in what is perhaps one of the most vibrant e-bike markets in the nation to learn all we can,” Marc Sani, the magazine’s publisher, said.

During the tour, retailers will discuss the issues they face daily as e-bikes start commanding a greater share of the market. Editors will listen as the tour’s sponsors discuss the market face-to-face with retailers and learn how they are handling new consumers, sales, margins, service and warranties, among other issues.

“The consumer excitement surrounding electric bicycles have inspired a wide variety of retailers to embrace the category,” Drew Engelmann, sales and marketing manager at Yamaha Power Assist Bicycles, said. “As the brand credited with launching the world’s first electrically power-assisted bicycle, we’re looking forward to this opportunity to meet the retailers credited for actively promoting electric bicycles and supporting the overall community of cycling in their areas.”

BRAIN said the tour will generate daily news coverage on their website, daily social media posts, and extensive coverage on issues and solutions in the November print edition of the magazine, which will also be distributed digitally to their global subscriber list.

The tour offers three levels of sponsorship: Gold, Silver and Bronze, with sponsorship prices from $2,500 to $7,500.

For more information, visit www.bicycleretailer.com/sites/default/files/downloads/article/_e-bike_retail_tour_2019_final.pdf.

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