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Fresh & Easy Will Close Pasadena Location In Days

Published on Monday, March 23, 2015 | 5:34 am
 

Fresh & Easy announced Friday via YouTube that they are closing about 50 stores, including its Pasadena store on South Lake Avenue at California Boulevard.

Company CEO Jim Keyes said the stores to be closed were not performing to expectations.

“While the decision to close any store is always difficult, we believe it’s really important to use this opportunity to redeploy the cash that we’re spending in these locations into other locations that are better suited to the needs of the customers,” Keyes said.

CBS2 and KCAL9 said employees at some of the affected stores told them they were given an April 3 closing date. Some of the closing locations have also announced closing sales with discounts of 50 to 75 percent over the next ten days.

“Fresh & Easy has spent much of the past year and a half since transitioning to new ownership transforming into a new business focused on delivering a new vision,”  CBS2 and KCAL9 quotes a company spokesperson as saying. “The company is now in a better position to rationalize its store base and divest locations that do not meet the criteria of Fresh & Easy’s model of modern convenience.”

Company officials said the Arcadia location on Foothill Boulevard near Second Avenue will also be shuttered.

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