Heading Into First Pasadena Daydream Festival, The Cure Sparks Guitar Sales After Glastonbury Performance

Published : Monday, July 8, 2019 | 5:08 AM

Image courtesy Carlos Vareta

Sales at a UK-based guitar business spiked significantly after The Cure, the British rock band that will headline and curate the first Pasadena Daydream festival at the Rose Bowl in August, performed at the recent Glastonbury Festival.

The retailer, Guitarguitar, said electric guitar sales went up 16 percent at the weekend following the concert at Worthy Farm in Somerset in late Junde.

The retailer’s website, www.guitarguitar.co.uk, also saw a 20 percent jump in site visits by those aged 18 to 24. Website searches for Schecter guitars – used by The Cure’s Robert James Smith and Simon Gallup – also went up 55 percent after the band took the stage June 30, according to a report in the UK-based The National.

“The world is a very different place from what it was when the first Glastonbury Festival took place in 1970,” Graham Bell, co-founder of Guitarguitar, said in the report. “Forty-nine years later, it’s amazing to see that people continue to be inspired by their musical heroes and it makes us proud that we’re able to give them everything they need to emulate their favorite musicians.”

The Cure’s Smith, the only continuous member of the rock band founded in West Sussex in 1976, is curating Pasadena Daydream at Brookside Park beside the Rose Bowl on Saturday, August 31.

With The Cure headlining, the upcoming Pasadena festival will also feature performances by Pixies, Deftones, Mogwai, Throwing Muses, The Joy Formidable, Chelsea Wolfe, The Twilight Sad, Emma Ruth Rundle and Kælan Mikla.

Smith said he expects the Pasadena event would be a repeat of the experience during their 40th anniversary concert at BST Hyde Park in London last year.

“Hyde Park was a fabulous experience, the whole day was really magical, and we wanted to create something with a similar celebratory vibe for this summer,” he said.

General admission tickets for the Pasadena Daydream Festival are $149, and VIP tickets are $299.

To purchase tickets and for more information, visit www.pasadenadaydream.com.

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