H&M Announces It Will Open New Pasadena Store on December 1 with Giveaways, Discounts

Published : Friday, November 10, 2017 | 6:23 AM

H&MH&M, the Swedish multinational clothing-retail company known for its fast fashion apparel at moderate prices, announced it will open a store in Paseo Colorado at noon on December 1.

The first 200 shoppers on opening day will get an access to fashion pass for items between $10 and $300, a company official said.

Meanwhile, shoppers who stand in line on opening day with used clothes to donate will not only get a 15 percent discount on their next purchase, they will also get the chance to win an H&M gift card worth between $50 and $250.

H&M spokesperson Patrick Shaner said Pasadena has both the customer base the retailer is looking for and the perfect location, in the Paseo.

“Currently we have 76 locations in California, it’s the largest market we have in the US. So clearly from that, we’ve had a warm welcome in the state. California has been great to us, we have a good customer base,” said Shaner.

“So when we’re looking for new location for places to open, we just have a few factors. One of them being of course, the customer base in where we’re going,” Shaner said. “Then the other is just finding the best location we can for our new store. So we really feel we’ve found that, I have to say, in the Paseo.”

H&M and its associated brands operate in 62 countries with over 4,500 stores and, as of 2015, employ around 132,000 people. It is the second largest global clothing retailer, just behind Spain-based Inditex (parent company of Zara).

According to Shaner, the H&M store in The Paseo will be larger than the other branches in California, at approximately 29,000 square feet. The average H&M store is only between 20,000 and 23,000 square feet, he said.

“So this is a little bit larger. We’re going to carry our collection for ladies, men, and also newborn to 14 year old, which is our kids collection. So it’s definitely a place for the entire family to be able to come and shop and everybody can get themselves an outfit for their own personal style.”

Shaner said this is in line with H&M’s global sustainability program which started in 2013. Under the program, H&M makes new clothes out of donated used ones.

In September last year, H&M launched its third close the loop collection which made use of post-consumer textile waste from collected garments. According to H&M’s website, currently, over a fourth of its total material use is from recycled or other sustainably sourced materials.

“So it’s a way to introduce to people who aren’t familiar with the program. Like I’ve said, we’ve been doing it for about four years now and it’s been really successful for us. We’ve diverted a lot of clothes from going to landfill and being thrown out,” said Shaner.

“H&M, globally as a company, we’ve set a goal this past year by 2030, everything in our value chain that we sell will be either from recycled or sustainably sourced materials. So it’s an amazing goal, it’s really big. People are very surprised when they hear that but that is our goal. So we’re trying to make big changes to make this a circular economy for fashion.”

H&M’s opening at The Paseo adds to the rebranding of the 16-year old shopping mall. H&M will be joining two new restaurants – branches of Great Maple and Dos Coyotes Border Cafe – and the 186-room Hyatt Place hotel now under construction on the site of the mall’s former Macy’s department store at Los Robles Avenue and Green Street.

At present, The Paseo features offices, specialty retail stores, an ArcLight Cinema, an Equinox Health and Fitness, The Rose (a concert and dinner venue) and 391 loft condos called The Terraces.

blog comments powered by Disqus