H&M Opens New Pasadena Store with Giveaways, Discounts

Published : Monday, December 4, 2017 | 6:47 AM

H&M Opens New Pasadena Store

Swedish multinational clothing retailer H&M, known for its fast fashion apparel at moderate prices, opened its new store at the Paseo Colorado Friday, with over 300 shoppers getting in line hours before doors opened at about noon.

The first 200 shoppers on opening day were given discounts for items between $10 and $300, a company official said. Those who stood in line with used clothes to donate, in support of the company’s global garment-recycling program, will not only get a 15-percent discount on their next purchase, but will also get the chance to win H&M gift cards worth between $50 and $250.

Patrick Shaner, of H&M’s U.S. Public Relations, said Pasadena has both the customer base the retailer is looking for as well as the perfect location.

“Currently we have 76 locations in California, it’s the largest market we have in the U.S.,” Shaner said. “So clearly from that, we’ve had a warm welcome in the state. California has been great to us.”

H&M and its associated brands operate in 62 countries with over 4,500 stores; as of 2015, the company was employing around 132,000 people. It is the second largest global clothing retailer, just behind Spain-based Inditex, the parent company of Zara.

Shaner said the H&M store in The Paseo is larger than the other branches in California, at approximately 29,000 square feet. The average H&M store is only between 20,000 and 23,000 square feet, he said.

Shaner said the store carries their collection for ladies, men, and newborns to 14-year olds.

“It’s definitely a place for the entire family to be able to come and shop, and everybody can get themselves an outfit for their own personal style,” he said.

H&M started its global sustainability program which started in 2013. Under the program, H&M makes new clothes out of donated used ones.

In September last year, H&M launched its third close-the-loop collection which made use of post-consumer textile waste from collected garments. Currently, over a fourth of its total material use is from recycled or other sustainably sourced materials, the company said on its website.

“Globally as a company, we’ve set a goal this past year by 2030, everything in our value chain that we sell will be either from recycled or sustainably sourced materials,” Shaner said. “So it’s an amazing goal, it’s really big. People are very surprised when they hear that but that is our goal. So we’re trying to make big changes to make this a circular economy for fashion.”

The company hired about 20 employees, most of them locally, for the Pasadena store. H&M has about 517 stores in the U.S. with 78 of them in California.

H&M’s opening adds to the rebranding of the 16-year-old Paseo shopping mall. New restaurant – branch Great Maple – and the 186-room Hyatt Place hotel are now under construction on the site where Macy’s department store used to be at Los Robles Avenue and Green Street.

At present, The Paseo features offices, specialty retail stores, an ArcLight Cinema, an Equinox Health and Fitness, The Rose (a concert and dinner venue), and 391 loft condos called The Terraces.

blog comments powered by Disqus