Published : Tuesday, December 25, 2018 | 2:33 AM
Honda, which is celebrating its 60th anniversary this year, will lead the 130th Rose Parade on New Year’s Day with its floats entry, “Celebration of Dreams,” paying tribute to the company’s heritage in the U.S. and its dreams for the future.
The 25-foot tall float will be shaped like a giant birthday cake to mark the occasion, with 60 members of Historically Black College and University (HBCU) marching bands standing like “candles” around the top. The band members’ schools were recent participants in the Honda Battle of the Bands, an annual showcase that’s part of the company’s commitment to the HBCU community and music education.
The float will also feature a re-creation of the company’s first Los Angeles storefront, punctuated by vibrant color, music and video, with screens that share the story of American Honda’s commitment to the community.
“For 60 years, Honda has celebrated the power of dreams and has been committed to making the communities where we live and work better places for future generations,” Steve Morikawa, Vice President of Corporate Relations and Social Responsibility at American Honda, said. “We look forward to celebrating this anniversary with our customers while continuing to provide products and services that will bring them joy for years to come.”
The main Honda float will be surrounded by five satellite units, each dedicated to Honda products, themes and milestones.
A Honda Super Cub float will feature the product that marked American Honda’s debut and represents Honda’s motorcycle heritage; the Environment float will showcase a floral re-creation of the 1975 Honda Civic CVCC, the vehicle that was the first to satisfy U.S. Clean Air Act standards without the use of a catalytic converter; a Safety float which demonstrates Honda’s belief in safety for everyone; an American Manufacturing float, to highlight the 25 millionth vehicle built in the U.S.; and a Future float, showing Honda’s belief in the Power of Dreams.
Honda’s float will be powered by a specially configured low-emission, Honda hybrid powertrain. The parade’s theme banner float will also be powered by Honda hybrid technology.
In addition to the float, the 2019 Honda Insight will be the Parade’s Official Pace Car. The Insight joins the Clarity series and Accord Hybrid as the fifth Honda electrified vehicle introduced in the past year.
The 2019 Acura RDX will serve as the Sound Car. The third-generation RDX is the first to be designed and engineered in America, with styling design conducted in the Acura Design Studio in Los Angeles, and development and manufacturing conducted in Ohio.
Honda and the Tournament of Roses have been working side by side for nearly six decades to bring entertainment and tradition to people around the world during the Rose Parade. The collaboration began in 1961 when Honda provided two-wheeled vehicles for the 1962 parade operations.
Honda began to be a float participant in the Rose Parade in 1977, and since 1994 has provided the official Tournament of Roses vehicle. The company continues to supply two-wheeled vehicles and also provides side-by-side (multi-utility) vehicles for Parade operations.
The company became the first-ever presenting sponsor of the event in 2011 and the Opening Show sponsor in 2016.
The 130th Rose Parade presented by Honda will be broadcasted at 8 a.m. Pacific on Tuesday, January 1, 2019.