Idealab, Venerable and Formidable Pasadena Tech Startup Incubator, Partners to Launch New York Operation

Published : Tuesday, February 19, 2019 | 7:47 PM

Pasadena-based technology incubator Idealab has opened a New York office through a partnership with The Trillions Co., a breakthrough social innovation seed-stage investment company.

The Pasadena company on Tuesday said Idealab New York will be a startup studio that creates and launches startups in food, education, media, and manufacturing.

The new studio will be based at Trillions’ existing 10-acre campus in Rhinebeck, N.Y., ideally located in the middle of the New-York-City-to-Albany Hudson Valley corridor. It will collaborate with a number of public-private partnerships and large industry partners to sponsor and co-create startups.

“Idealab New York will leverage our unique approach to generating durable startups and resilient founders and we’re excited to launch and begin collaborating with entrepreneurs who will generate meaningful change,” said Jonathan Cohen, Founder, Chairman, and CEO of The Trillions Co., who’s now Chairman and CEO of Idealab New York. “With that as our mission, Bill Gross is the best entrepreneur in the world with whom we could hope to partner.”

Pasadenan Bill Gross is the Founder and Chairman of Idealab, who has also joined the new Idealab New York board.

As part of the new entity, The Trillions Co. is merging its Studio of Trillions portfolio into Idealab New York, according to the statement.

“I believe that entrepreneurship unlocks human potential to solve big problems in the world,” Gross said. “Since there is so much human capital in New York, we are thrilled to partner with Trillions to launch Idealab New York and create important and impactful companies together. What Trillions has already created in such a short period of time is extremely impressive, and we are so excited to imagine the new companies which Idealab New York will create going forward!”

Allen Morgan, a storied investor with 40 years of investing in successful Silicon Valley startups and a member of the Idealab board of directors, will join the Idealab New York board as Vice Chairman.

Other major stakeholders in Idealab New York include Tony Robbins, a world-renowned peak performance strategist, and Peter Guber, CEO of Mandalay Entertainment and owner of the Golden State Warriors and Los Angeles Dodgers; Guber is also a New York Times bestselling author.

The new studio launched Tuesday, the statement said.

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