John Aaroe Group Realtors Opens Office in Old Pasadena

John Aaroe Group Office opens in Old PasadenaJohn Aaroe Group Office opens in Old PasadenaJohn Aaroe Group Office opens in Old PasadenaJohn Aaroe Group Office opens in Old PasadenaJohn Aaroe Group Office opens in Old PasadenaJohn Aaroe Group Office opens in Old PasadenaJohn Aaroe Group Office opens in Old PasadenaJohn Aaroe Group Office opens in Old PasadenaJohn Aaroe Group Office opens in Old PasadenaJohn Aaroe Group Office opens in Old Pasadena

9:24 am | August 25, 2012


Beverly Hills-based luxury real estate brokerage firm John Aaroe Group threw open the doors of its spacious and impressive brand-new Old Pasadena offices on August 23.

The mid-sized firm is experienced in selling multi-million dollar properties throughout Beverly Hills, the Sunset Strip and downtopwn Los Angeles, and, notably, offers an architectural division.

“We have a reach into the West Side of L.A.,” said founder John Aaroe during the festivities. “I think that’s going to be one our points of difference – that, combined with a very, very robust architectural division. When you put those elements together, I think we’re unique.”

Aaroe’s love of superlative home design is clear as he speaks.

“Pasadena is a treasure chest! We have an architectural division we are going to bring to Pasadena, because I think you have better architecture here than the West Side of L.A. Every street in Pasadena has marvelous architecture – just the best,” Aaroe said.

“Los Angeles is in a growth pattern at the moment, and it’s going from west to east,” he continues. “If you really look at what’s going in L.A. right now there’s a migration eastward and towards the wonderful neighborhoods of Pasadena. Everything that Pasadena has, is what people are now looking for again.”

Of course, one thing Pasadena for which Pasadena is renowned is its important nonprofits community. The John Aaroe Group is making an extraordinary offer to that community.

“A big part of our model here is that we are going to give this space away to local nonprofits to use for their events. It’s an important facet of what we are doing here,” said branch manager Gus Ruelas.

“We’ve tried not to build just a real estate office,” Aaroe said. “As you look around you can see that we’ve built it so that community events can be held here – we will give our facility over to any reputable charity in the community so they can come in and hold an event here. Giving back to the community and being a good neighbor to the community.”

The expansive offices, with meeting rooms and access to an outdoor courtyard, is brilliantly designed and feels completely unlike most real estate brokerages.

“We wanted to create an office that was more progressive, said Ruelas. “Traditional real estate offices tend to be a little bit boring,Other industries really understand the importance of environment, in our industry it seems like we’ve done everything but pay attention. I wanted to create an office where people actually had an opportunity, because of their office, to get more inspired, to feel good when they went to work. That was the goal here.”

The John Aaroe Group adds Pasadena to its roster of strategic locations in Beverly Hills, the Sunset Strip, Sherman Oaks, and downtown Los Angeles.

Aaroe emphasizes people and relationships.

“Our specialty is really our agents,” he said.

“We have the latest technology, the marketing tools, the research and the statistics, but a successful real estate transaction really comes down to people,” the company website notes. “We know that when our experienced agents connect the right buyers, sellers or investors, they will structure solid deals with solid outcomes—and we believe these great outcomes are the product of great collaboration. In the end it comes down to people, connecting in ways that bring satisfaction and success.”

The Pasadena office is at 42 S. Pasadena Avenue in Old Pasadena. For more information, call (626) 792-4420 or visit www.johnaaroegroup.com