Kickoff for Pasadena Latino Heritage Parade Foreshadows An Event-Filled Year

Andy Tien - Pasadena Service Federal Credit Union, Teresa  Deukmejian - Latino Heritage Committee Chair, Rhonda Newborg - PSFCUTeresa Deukmejian - LHCCPortantino, Yan Agaev - Manager, White Horse Lounge PasadenaVini Mauger - Dobel Tequila, Yan Agaev - WHLP, Justine GonzalezRoberta Martinez - Latino Heritage FounderDr. Cynthia Olivo - CGM, Roberta Martinez - LHFHank Guerrero, Vini Mauger - DTTeresa Deukmejian - LHCC, Dr. Cynthia Olivo - CGMTeresa Deukmejian - LHCC, Kevin Bruce - LH Planning Committee,  Roberta Velazquez - singerRIGHT TO LEFT - Alex Nogales - National Hispanic Media Coalition,  Roberta Martinez - LHF, Darlene Leyba, Kristi Lopez - Sen. Portantino\'s  office, Teresa Deukmejian - LHCC, Stella and John Murga  State Sen. Anthony Portantino, Isabel Ramirez - Latino Heritage  Committee, Dr. Cynthia Olivo - Community Grand Marshall, William Syms -  PCC

By DONNA BALANCIA

4:36 am | March 30, 2019


City representatives and community groups celebrated the coming of age of The Pasadena Latino Heritage Parade at a Kickoff Event at White Horse Lounge on Thursday.

Among them were two very special women: Attorney Laura Farber, the Grand Marshal of the parade and Dr. Cynthia Olivo, vice president of student services at Pasadena City College, who was selected Community Grand Marshal.

“I’m very proud to be selected as the Community Grand Marshal for the Latino Heritage Parade,” Dr. Olivo told Pasadena Now. “I’m thrilled that’s it’s also during the year when Ms. Farber will serve as the Grand Marshal. She’s the first woman to serve as the Tournament president in its history of 130 years. I think it sends a really powerful message to the community that both she and I will be the Grand Marshals.”

The Latino Heritage Parade will be held on Oct. 19 in Pasadena.

It’s shaping up to be a remarkable year for women and Latinos in Pasadena. Two women are the Grand Marshals in a year in which the City of Pasadena celebrates the 100th anniversary of women’s right to vote. And Farber, an attorney at Hahn and Hahn is the first woman to be named President of the Tournament of Roses.

But what’s most satisfying, Olivo said, is how the Latino Heritage Parade is uniting Pasadena.

“I think it’s a great testament to this community to have a tradition of hosting the Latino Heritage Parade,” she said. “It was first a grass-roots effort and now the city of Pasadena has taken a central role in ensuring it continues.”

The Kickoff Event is the first of several events aimed at supporting the Parade.

“It was a lot of fun to gather together with the community and I’m going to enjoy the rest of the festivities that we have planned,” Olivo said.

There is another event set for Saturday, April 13 from 5 p.m. to 8 p.m. at 101 E Claremont Street, and on May 4 and May 5 there will be an arts and crafts event to benefit the Latino Heritage Foundation.

“The significance of the Kickoff Event is a couple of things,” Olivo said. “One is to fundraise, so there are substantial resources to support a really great parade and also to collaborate between the community-based organizations and the city of Pasadena and members of the education community.”

Some of the groups represented at the event included community-based organizations Adelante Youth Alliance, Chicanos Organizing for Political Action (COPA), Latinos in Espanol and there were other key stakeholders in the community.

The parade itself is a colorful and musical procession filled with school bands, local officials, cultural groups, classic cars, and horse-back riders which steps off at Washington Park and travels 1.3 miles to Villa-Parke Community Center.