L.A. County Police Chiefs Gather at the Rose Bowl to Kick off Fourth Pink Patch Campaign

“We will use our patches to build hope that one day there will be a world without cancer," said a police spokesperson

Published : Thursday, June 27, 2019 | 5:16 AM

Police Chiefs from around Los Angeles kicked off the 2019 Pink Patch Project at the Rose Bowl Tuesday.

The Pink Patch Project is a multi-agency campaign to increase public awareness about breast cancer and to raise funds for the fight against the disease. The patches are worn on uniforms and souvenir patches are for sale to raise money for the project’s benefactor City of Hope.

“This project is important to the Chiefs of Police because they have witnessed the terrible effects of cancer within their respective departments, families and communities they serve,” said project director Amy McDaniel of El Segundo Police Department. “They want to make a difference beyond public safety. We will use our patches to build hope that one day there will be a world without cancer.”

Employees from the participating agencies will be wearing the pink patches on their uniforms during “Breast Cancer Awareness Month” this October. The patches are intended to stimulate conversation within the community and to encourage public awareness about the importance of early detection and treatment in the fight against breast cancer, McDaniel said.

Lt. Art Chute of Pasadena Police Department was on hand to represent locally, filling in for Pasadena Police Chief John Perez, who helped organize the day’s events, but was called away for other business.

“What better place to recognize the fight against breast cancer than the Rose Bowl court of champions where we recognize winning teams for fighting to overcome challenges to beat their opponents and win championships,” Lt. Chute said in introducing speakers at the event.

The Pink Patch Project is a collaborative effort between the LACPCA and more than 390 public safety agencies throughout the United States.

Keith Kauffman, Chief of Police for Redondo Beach and the president of the LA County Chiefs of Police Association, said there were 45 cities in LA County represented.

Also taking the microphone was City of Vernon Police Chief Tony Miranda, who has been instrumental in the Pink Patch effort. He credited Perez for organizing the event and securing banners hung on the Rose Bowl Stadium.

Miranda said the Pink Patch effort started in 2012 in Seal Beach with Commander Steve Bowles, whose department helped kick off the project and raised $3000 selling the patches. In 2015, Irwindale adopted the idea and raised $20,000 and subsequently the project grew to other agencies last year 330 agencies and raised $350 million locally and $1 million nationally. Today, the project is north of 450 agencies nationwide and with two police departments in Spain.

The beneficiary is City of Hope and the money is earmarked to go to education, treatment and research, Miranda said. Representing the City of Hope was surgeon Dr. Katharine Schulz-Costello, D.O.

One of the most moving stories was told by Sgt. Eden Robinson of the Culver City Police Department who is battling cancer for a second time.

“I am grateful to share my story in the hopes that it provides another with the courage to fight their fight,” Robinson said. “Breast cancer is a deadly disease but one that can be treated successfully. My success came from an early diagnosis that saved my life not only once, but twice.”

As part of this program, participating agencies are selling their commemorative pink patches to the community, along with T-shirts, challenge coins and other commemorative items.

The Los Angeles County Police Chiefs’ Association also supports officers, civilians and departments who do many things to support our youth, at-risk children, as well as programs related to working with those impacted by mental illness.

For more information on the Pink Patch Project go to http://www.pinkpatchproject.com

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