Pasadena-Based Wetzel’s Pretzels Offers ‘Cheesy Dog Bites’

Published : Thursday, November 1, 2018 | 1:34 AM

Pasadena-headquartered Wetzel’s Pretzels has decided to make Cheesy Dog Bites, originally introduced as a limited offer three months, a permanent item on the menu at all locations.

The company said Cheesy Dog Bites have cultivated many fans from coast to coast, across the brand’s more than 340 locations. Guests can order Dog Bites anytime.

“The people have spoken, and guests have made it clear through their purchases and love across social media that Cheesy Dog Bites should be here to stay,” Jennifer Schuler, Wetzel’s Pretzels’ President, said. “Cheesy Dog Bites’ sales mix since introduction has continued to grow. They’re clearly a platform we can continue to innovate against, as we look to further stretch our average unit volume category lead even further.”

Cheesy Dog Bites start with fresh dough made from scratch at each Wetzel’s Pretzels’ location. The dough is then wrapped around a 100-percent beef mini hot dog, topped with a cheese blend, then baked to a golden brown with a bubbling cheese top.

The product is one of Wetzel’s Pretzels’ top sellers, making up a significant mix without cannibalizing the brand’s other premium items, including the original Dog Bites introduced in 2014.

Wetzel’s Pretzels, which opened its first bakery in Redondo Beach in 1994, has now grown to more than 340 bakeries across the U.S. and around the world, including locations in Canada, the Middle East, the Philippines, Puerto Rico, and China.

Its headquarters are at 35 Hugus Alley in Pasadena.

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