Pasadena Company Will Deploy Mass Notification System as Part of Los Angeles City Emergency Alert Overhaul

Published : Friday, September 27, 2019 | 5:27 AM

Everbridge, Inc., a Pasadena-based technology firm involved in critical event management, will start a large-scale deployment of its Mass Notification product as part of a major overhaul of the City of Los Angeles’ NotifyLA emergency alert program.

NotifyLA is Los Angeles’ official source for critical information about emergencies and city services.

“We have a commitment to ensure public safety, community awareness and emergency response,” Kate Hutton, Public Information Officer with the Los Angeles Emergency Management Department, said. “When critical information and public service announcements are required, we need to reach our residents as quickly and reliably as possible. The NotifyLA system, now powered by Everbridge, allows the City to disseminate this information across all types of devices, ensuring that residents have access to real-time public information when they need it the most.”

Among the many new features added to the NotifyLA system is a more robust Wireless Emergency Alerts (WEA) capability, supported by Everbridge. WEA is a federal system that can loudly buzz and message every mobile phone within range of the city’s cell towers, whether or not those phones are enrolled in the NotifyLA program.

During flash floods and mudslides impacting Southern California, Los Angeles used WEA to notify residents in the path of the powerful storms. The new enhancements give the city more control over testing, targeting, and deploying the alerts for future incidents, including earthquakes and wildfires.

Everbridge Mass Notification also gives Los Angeles the ability to create Incident Zones, which provide instant alerts to people who enter an active area where a critical event is currently underway. If a beach area is experiencing dangerous rip tides, for example, geotargeted alerts can be activated for the duration of the hazardous conditions and sent to people as they enter that zone. Alternatively, if there is a hazardous spill on a roadway, instructions can be sent directly to mobile devices approaching the scene, until the situation is resolved.

“Many of the largest cities across the country and throughout the world trust Everbridge to deliver the most proactive, scalable and efficient population-wide alerting in the face of a critical event,” David Meredith, Everbridge Chief Executive Officer, said. “We are excited to partner with the City of Los Angeles to help optimize their NotifyLA program to ensure their continued preparedness to keep residents and visitors safe and informed.”

Residents and visitors can sign up for NotifyLA alerts the way they always have – by texting the word READY to 888777. They can also enroll online at and provide more detailed contact information.

In addition to Los Angeles, Everbridge is deployed across nine of the 10 largest cities in the U.S., and is widely used throughout the state of California, providing the critical event management technology that powers alerting programs in 54 of the state’s 58 counties, as well as national parks like Yosemite.

Everbridge is headquartered in Burlington, Mass., but manages its West Coast operations from its Pasadena outpost.

For more information about the company, visit

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