Pasadena Foldable Commuter Vehicle Company Launches Lineup of New Models

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By BRANDON VILLALOVOS

9:49 pm | January 4, 2017


An Old Pasadena-based company which pioneered a ground-breaking “last mile” foldable electric scooter in 2014 revealed a bevy of innovative new models and a breakthrough power source on Wednesday.

As was URB-E’s original electric vehicle, the new models were engineered by Sven Etzelsberger, previously a lead engineer at Porsche, and designed by Grant Delgatty, professor of industrial design at Pasadena’s ArtCenter College of Design.

The vehicles are hand-built in the company’s Green Street facility from American-produced 6061 T6 aircraft grade aluminum.

At the top of the company’s new lineup is a Sport model which costs only $899.

The new model is “It’s lighter, more compact extremely easy to carry, folds up super tight and even has a removable battery that can charge up to seven devices at once,” said URB-E’s Head of Sales and Marketing Evan Saunders, about the new URB-E Sport scooter.

The revolutionary URB-E Sport is the first vehicle ever featuring the built-in removable Eddy battery that pays homage to Thomas Edison and is capable of charging multiple devices via both USB Type C and USB 2.0 ports — enough capacity to charge a Macbook Pro over five times and an iPhone 7 forty times, according to URB-E officials.

“It gives you the freedom of not only transportation but also never having to worry about charging a device again,” said Saunders.

The URB-E Sport has a range of 16 miles, a top speed of 14 mph, weighs 30 lbs., is easy to fold and carry, and comes equipped with the new Eddy power source.

Also rolled out for the first time Wednesday were two other faster and more powerful models: the URB-E Pro and URB-E Pro GT models with a 350-watt rear-wheel drive brushless geared motor and 10” pneumatic tires, capable of riding over wet grass, rugged terrain, loose gravel and dirt.

“Some more off-road capabilities with some larger tires, rear wheel drive and a lot more torque,” explained Saunders.

The URB-E Pro has a range of 20 miles, a top speed of 18 mph, and retails for $1,699.

The more powerful URB-E Pro GT comes with a high performance controller which delivers increased torque and retails for $1,999.

“You can crush through gravel and dirt really well. You basically don’t have to worry about the environment that you’re about to enter into,” said Saunders.

URB-E says it has delivered over 2,500 foldable electric vehicles to customers in 26 countries.

URB-E Pro and URB-E Pro GT can be ordered online at www.urb-e.com, by calling (626) 460-8113, or through the URB-E Flagship Showroom located at 54 West Green Street in Old Pasadena.