Pasadena Goes Pink Starting Monday

Published : Sunday, September 16, 2018 | 5:33 AM

Pasadena police officers will be wearing pink patches and pins starting Monday, September 17, as the City joins the Pink Patch Project for the first time in a collaborative effort between the Los Angeles County Police Chief’s Association and several public safety agencies in the County to raise public awareness of breast cancer and raise funds for research and treatment.

Firefighters with the Pasadena Fire Department will start wearing pink shirts by October in lieu of their regular uniform shirts, a spokesperson with the Fire Department said.

The Pasadena Police Department will be distributing pink versions of their police patch to officers, who are expected to wear these on their regular uniforms from Monday through the month of October, Breast Cancer Awareness Month. Funds will be raised through the selling of pink patch pins to the public.

In 2017, the police department helped raise funds for the #PinkPatchProject campaign, but this will be the first year Pasadena officers will be wearing the pink patches on their uniforms. Although the official start of the Pink Patch campaign is October 1, Pasadena is beginning two weeks early to allow for additional time for fund raising and patch implementation.

In 2017, the program raised in excess of $800,000.00 for cancer research organizations nationwide, including City of Hope.

At the Pasadena Fire Department, Danae La Trobe, Pasadena Goes Pink coordinator, said fire fighters will be wearing a special Go Pink t-shirt instead of their regular uniform shirts to create conversation and bring awareness about breast cancer to the public.

A kickoff event for the fire department’s Go Pink campaign will be held October 4 at California Pizza Kitchen, where fire fighters will donate their time to serve side by side with the crew for both lunch and dinner service. Go Pink merchandise will also be on sale on site, La Trobe said.

On October 16 and 24, firefighters will be campaigning along two Pasadena locations – Foothill Blvd. at Rosemead Blvd., and Lake Avenue between Green and Cordova Streets – to ask drivers and passersby to make a donation for the “Fill the Pink Boot” campaign. Go Pink merchandise will also be on sale on both locations.

Proceeds from the Fire Department’s campaign will be donated to the Jim and Eleanor Randall Breast Cancer Center at Huntington Hospital. The money will be earmarked for community members who cannot afford procedures, or are not covered by insurance.

Proceeds from sale of the Pasadena Police Department’s pink pins will go to the City of Hope.

For more information, call the Pasadena Police Department Community Services at (626) 744-4551.


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