Pasadena Music Licensing Firm Says It Has Proof Music Helps Hotels Make More Money

A Pasadena company has news that should be music to the ears of hotel industry executives: music itself, says Rightsify, can help hotels improve the guest experience and increase revenue.

The report, downloadable for free from the company’s blog, is the first in a series of reports they intend to publish to help businesses and different industries realize how music can help boost their income.

The first edition is titled “Music and Hotels: An In-Depth Review of the Influence of Atmospheric Music in Hotels,” and can be very useful for professionals in the hotel, retail or food and beverage industries.

In the report, Rightsify explains how different types of music affect the way guests react wherever they are in a hotel – from the check-in counter to the pool and gym, to the bars and restaurants and to the room itself. The type of music could make an impact on how long they would be expected to stay where they are, and on their decision to spend more or spend less on hotel offerings.

“Music is not just an element that you might add or leave out, if only to keep your staff entertained. It is a major influencer of the overall image people form of your business, as shown by a scientific study back in 2007 (Morin, Dubé and Chebat),” the report says in its introduction. “Time and again, studies show how music influences our mood, evaluation of service, purchasing behavior, loyalty and many more variables. The most important factor to keep in mind is to make the music suitable to the context and situation. With modern technology, it is now easier than ever to pipe different music styles to different parts of your venue to make every interaction with your guests count.”

The report then goes on to suggest what types of music should be playing in the hotel lobby, the bars and restaurants, the pool and exercise gym, the shops or other retail spaces in the hotel, and in the rooms to contribute to the guest’s best experience.

It also explains how slower music can keep guests longer inside a cozy relatively quiet restaurant where they’d probably be enticed to spend more on food and drinks, maximizing revenues per guest, and how faster tempo, louder music could help if your aim is quick turnover and multiple dinners per table per night with a buffet.

“It is safe to conclude that music is a crucial element in the overall experience you offer your guests,” the report said. “The technical, financial and rights-related challenges and investments have shrunk massively over the past years. At the same time, we have gained a much deeper understanding of how the guest experience is built up and how music affects it. In our current experience-economy, music is something that is due your full attention.”

To access the report, visit www.rightsify.com/blog/music-users/music-hotels-rightsify-report.