Pasadena Offers Residents, Businesses Electric Car Cash Incentives

Gurcharan Bawa the General Manager of Pasadena Water and Power addresses the importance of using electric cars during National Drive Electric Week.Steve Mermell Pasadena City Manager test drives a Chevy Bolt electric car.National Drive Electric Week kicks off at Pasadena City Hall.Pasadena Fire Chief Bertral Washington is a guest for National Drive Electric Week.National Drive Electric Week kicks off at Pasadena City Hall.The Chevy 2018 Bolt electric car can get 238 miles with one full charge.Michael Peters, of Pasadena, hops into a Chevy Bolt electric car for a test drive.National Drive Electric Week kicks off at Pasadena City Hall.

By BRIAN DAY with DAVID CROSS | Photography by JAMES CARBONE

4:46 am | September 7, 2018


Pasadena residents and businesses can cash in on incentives to drive electric cars and install charging stations under a new Pasadena Water and Power program.

Individuals can receive up to $750 toward the purchase or lease of an electric vehicle, according to the utility. That’s on top of tens of thousands of dollars in available state and federal incentives.

Businesses will be able to get up to $50,000 to install electric vehicle charging stations, PWP spokeswoman Margi Otto said. The goal is to make Pasadena a more accessible city for emission-free vehicles.

“There’s an increasing trend of folks who are interested in electric vehicles,” she said. “What Pasadena is hoping to do is really help connect dots, get people to be excited about purchasing or leasing electric vehicles and doing our part to making sure that we can coordinate and collaborate with businesses to install EV infrastructure throughout the city.”

PWP General Manager Gurcharan Bawa, Pasadena City Manager Steve Mermell and other officials kicked of the program with a conference at Pasadena City Hall on Thursday morning. The launch coincides with “National Drive Electric Week.”

The city already has a good number of electric car chargers, Otto said. “So what we’re trying to do is just grow our existing infrastructure.”

She added that the city has installed a “Level 3” charger near the Metro Gold Line Del Mar Station, allowing drivers to top off their batteries in 15 to 30 minutes.

Businesses interested in taking advantage of the program to install charging stations have lots of options, Otto said.

They may choose to install chargers only for their customers or employees, or allow the general public access to them, she said. They can charge drivers to use them, if they wish.

“The incentives themselves are really intended to support the cost of the infrastructure, as well as any electrical upgrades that a customer may incur,” Otto said.

In addition to the incentives, the city’s Department of Transportation has teamed with the local company CALSTART to allow Pasadena businesses to try out all-electric Chevy Bolts for two weeks, with no mileage limitations, PWP officials said in a written statement.

They call it the Shared Electric Vehicle Employer Demonstrator program, or SEED.

‘The intent of this program is to get people excited about electric vehicles without having to commit and invest in purchasing a vehicle,” Otto said. “It helps them to get a better sense of what it’s like to drive an electric vehicle… address any concerns that they may have going electric.”

PWP officials said electric Vehicles are not only better for the environment than their traditional gas-burning counterparts, they are cheaper to run and maintain.

More information is available online at PWPweb.com/EV