Pasadena Service Federal Credit Union - Director of Lending, Earns "Woman of the Year" Award

Published : Thursday, August 17, 2017 | 2:31 PM

The Commerce Industrial Council Chamber of Commerce has bestowed this year’s coveted “Woman of the Year” award to Diana Herrera of Pasadena Service Federal Credit Union. It’s in recognition of her years of outstanding community service.

Herrera recently got promoted to Director of Lending and will be working at the main office of Pasadena Service Federal Credit Union.

Herrera had served as branch manager of Vernon Commerce Federal Credit Union since 2009, and is also a licensed mortgage broker since 2011. She is also an ambassador for the Industrial Council Chamber of Commerce.

The award was presented to Herrera by KCAL 9 news anchor and journalist Leyna Nguyen.

“It is the Commerce Chambers’ biggest event of the year… I’m very honored and excited to be awarded this year,” said Herrera.

Herrera credits her experience as a businesswoman in the community, as well as her work as a volunteer in the community as the reasons for her winning the award.

“One activity I fondly remember that I helped organize was with the Commerce Industrial Council Chamber of Commerce. It was aRelay For Life that raised awareness for cancer.I was trying to do a lot of cancer walks, relays for life, hikes for hope; just different events,” she said.

Meanwhile Herrera said she hopes her winning this year’s award would also serve as an inspiration for others to also excel in community service and volunteer work.

“I think just giving back, it just goes full-circle,” she said.

Herrera said her job as a branch manager for has also helped members of the community get a much-needed education about savings, loans and credit.

“I was the branch manager so I oversaw the branch operations. We give education on credit scores, loans and more. We even go out to different companies and the surrounding area and give them some financial advice and education,” she said.

Herrera said credit unions such as Pasadena Service Federal Credit Union offer the community a more personalized service than at ordinary banks.

Pasadena Service Federal Credit Union is based in Pasadena but has extended its membership coverage to the Greater San Gabriel Valley, including the cities of Glendale and Vernon. Their 3 branches are in Pasadena, Vernon, and Covina.

“I just think it’s more personalized service. A lot of our members that walk in everyday to our branches, we know most of their names,” she said. “They (credit union members) enjoy coming here and we enjoy having them. They know that we’re here to help them.”

You can visit PSFCU at 670 North Rosemead Boulevard, call (877) 297-4707 or visit their website You can also stay in touch with them on Facebook: and Twitter: @PasadenaServFCU







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