Published : Friday, January 11, 2019 | 10:23 AM
With the successful conclusion of the 130th Rose Parade and 105th Rose Bowl Game—enjoyed by hundreds of thousands locally and millions of people around the world on January 1, 2019—the City is providing the following general summary of municipal services, responses and related activities that help Pasadena be America’s New Year’s Day Celebration Destination.
The following statistics primarily pertain to the 48-hour period from the morning of New Year’s Eve day, Dec. 31, 2018, until about 11:59 p.m. January 1, 2019, unless otherwise noted. Additional planning, site visits, inspections, meetings and other pre-event field work was also accomplished by many of the City’s 16 departments and 2,000-plus employees prior to the events.
During the two-day period, the Pasadena Police Department reported receiving 1,402 phone calls into its Dispatch Center. Of those calls, 621 resulted in patrol units responding as a “call for service.” Many of the remaining calls were either duplicates or information requests only. Pasadena Police made seven arrests during pre-parade operations and only one arrest during the parade. All arrests were for subjects who had consumed too much alcohol and were unable to take care of themselves. Three additional arrests occurred at the Rose Bowl game, including two for public intoxication and one for obstruction as a patron rushed onto Spieker Field of the Rose Bowl. The game was attended by more than 80,000 people.
City fire resources, at large, responded to approximately 48 incidents at the parade and related events. The Red Cross had about 140 people stop at their aid stations for minor assistance. At the football game, there were 37 medical dispatches, 14 medical contacts, and 21 patients treated (with eight taken to the hospital).
From December 28 to January 2, Environmental Health conducted 140 food booth inspections at Sip & Savor, Bandfest, the Rose Parade, the Rose Bowl Game and Post Parade. While inspecting permitted food vendors along the Rose Parade route on December 31, the inspectors issued seven notices of violation for unpermitted vendors. An unpermitted vendor detail was conducted at Post Parade on January 2 with Pasadena police officers and MASH workers. The most common violation observed was permitted roaming vendors selling too close to the event entrance. No citations were issued.
Public Works crews assisted law enforcement by providing physical barricades at 21 dedicated cross streets and protective water barriers for an additional 59 streets along the parade route. In all, the Public Works department deployed about 6,500 barricades throughout the City; installed 14,500 temporary “No Parking” signs; placed more than 100 catch basin covers to prevent storm drain contamination; and painted about 10 miles of blue honor lines and six miles of the pink float-driver center route line.
The Public Works department had 112 workers using eight dump trucks, eight skip loader/backhoes, eight street sweepers and 10 pick-up trucks to collect about 90 tons of trash from the parade, post-parade and inside and outside the Rose Bowl Stadium—a four percent decrease over 2018. More than 10 tons of clean cardboard and more than 10,000 beverage containers were recycled.
In the days leading up to the events, Public Works also removed 37 traffic signals poles, masts or street lights; temporarily installed 17 traffic signal arms and 35 no left turn signs on the parade route; and placed about 1,500 temporary traffic signs, orange cones and traffic lane delineators.
Crews will now spend several more days putting it all back together for normal traffic flows throughout town.
Regarding public information, in the week leading up to and day of the Rose Parade and Rose Bowl, social media posts on the City’s Facebook, Twitter, Instagram and Nextdoor accounts generated over 135,000 organic impressions, complementing social media outreach by the Tournament of Roses Association, www.tournamentofroses.com, the Rose Bowl Stadium, www.rosebowlstadium.com, and the Pasadena Convention and Visitors Bureau, www.visitpasadena.com.
The City of Pasadena and Tournament of Roses officials held a public safety press conference on December 19. Coverage of the press conference aired on local TV networks, reaching over 5 million households. The City’s media outreach also included news releases; televised messages on KPAS, the City’s government TV channel; and one-on-one interviews to give public safety information to the hundreds of news reporters in town covering the events.
Additional event information and safety announcements, including maps on early route closures, were posted on the City’s website and social media accounts, and mailed in December to every Pasadena residential and business address (more than 70,000 addresses) via the City’s official newsletter, Pasadena in Focus.
Pasadena’s police and fire departments were assisted in providing comprehensive public safety protection by the Los Angeles County Sheriff’s Department; the Federal Bureau of Investigation; U.S. Department of Homeland Security; U.S. Secret Service; the U.S. Bureau of Alcohol Tobacco & Firearms; U.S. Customs; the California National Guard; U.S. Coast Guard; California Highway Patrol; Los Angeles Port Police; the Glendale Police Department and many other police departments within the greater law enforcement community of Southern California.
Fire departments and other emergency services agencies that provided assistance include the Los Angeles City and County fire departments; the Glendale, Burbank, Santa Monica, San Gabriel, San Marino Fire, South Pasadena and Monrovia fire departments; Pasadena Fire Emergency Medical Services Reserves (EMSR); Homeland Security’s Medic Alert Center and the California State Office of Emergency Services (OES).