Pasadena Video Game Subscription Startup, Jump, Seen as the Netflix of Its Niche

Published : Thursday, May 10, 2018 | 7:21 PM

A Pasadena startup that last year launched a subscription service allowing video gamers to a Netflix-like subscription service now has over 100 indie video games in its online inventory.

Jump, conceived by Pasadena entrepreneur Anthony Palma and a small team of other game and software developers and industry veterans, is an on-demand multi-platform video game subscription service that offers a library of indie games.

Many are titles that have won awards of have earned high ratings from gamers but have not found a wide audience.

“As a former indie developer, I learned first-hand what challenges a majority of independent studios were facing regarding distribution and discoverability,” Palma said when Jump launched in September. “Enter Jump.”

Palma and his team give independent developers the chance to attract a new audience. The company shares 70 percent of its revenues with the developers, and even offers advances to some of the content distributors.

Before Jump, video game streaming services offered limited inventories, sometimes focusing on a few particular companies and just one gaming system.

“Gamers don’t want to adopt something that doesn’t play well,” Palma told WeWork’s Creator magazine. Gamers expect a seamless experience, he said.

Jump is now often referred to as the “Netflix for Games.”

Jump now provides players with the same experience as a game that is fully installed on their machine, minus long download times and without requiring large amounts of disk space. The non-streaming data-transfer system has them playing most games in under a minute.

Less than a month after launch, Jump unveiled a new custom-caching system, allowing subscribers to choose how much hard drive space they want to devote to games in Jump so that recently played games load even faster.

Jump is priced at $4.99 each month. Players have unlimited access to the entire library, which is carefully curated based on reviews, awards, and sales to aid gamers in discovering the best in indie games. Along with “The End is Nigh,” Jump’s initial catalog featured other independent game titles such as “Pony Island,” “Diaries of a Spaceport Janitor,” “The Bridge,” “Teslagrad,” and “Beatbuddy.” Since October, the inventory has been growing at a rate of about 10 new titles each month.

In September, Jump raised $1.9 million in Series A funding from prominent angels including board member Montgomery Kersten, Buddy Arnheim of Perkins Coie, and former partners of VC firms investing individually, with previous Seed investments from Boost VC (led by Adam Draper) and Sand Hill Angels.

Additionally, Jump is supported by an advisory board of more than 15 video game industry and Silicon Valley executives including Tom Kalinske, chairman of Gazillion Games and former CEO of Sega; Mike Fischer, former CEO of Square Enix and former head of marketing for Xbox; Louis Castle, founder of Westwood Studios and current head of Amazon Game Studios; Tony Parisi, head of AR/VR at Unity and pioneer of WebGL and VR; and Rick Tallman, COO of Vungle.

“I think doing what we do now and helping developers get their games discovered, even if it’s later in their life cycles, is very gratifying for me as a former indie dev,” Palma told indie gaming magazine Cliquist when Jump reached the 100-game benchmark in February.

To learn more about Jump and access the gaming platform, visit










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