Pasadena’s Vallarta Supermarket Celebrates Its Grand Opening Wednesday

Photography by JAMES CARBONE

11:23 am | November 29, 2017

Latin-inspired Vallarta Supermarket celebrated its grand opening at the southwest corner of Orange Grove Boulevard and North Fair Oaks Avenue today with Oscar de la Hoya, founder Enrique Gonzalez, Sr. and other luminaries in attendance.

The festive celebration started at 7 am this morning and featured live music from the John Muir High School band and traditional Mariachis, as well as special offers and exclusive gifts for early arrivals.

Since April, Vallarta has been constructing a $5 million renovation to its new North Fair Oaks Avenue location, formerly a Vons supermarket.

The new market features an in-house bakery, a full-service meat department, a Cocina (or Mexican deli), a Wells Fargo Bank branch and pharmacy within the store.

Vallarta Supermarket is located at 655 N. Fair Oaks Avenue.

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