Pasadena’s Wetzel’s Pretzels Twists Its Way into Texas

Wetzel’s Pretzels, the Pasadena-based innovator of delicious fresh-baked pretzels, has opened its newest location, at The Outlets at Corpus Christi Bay, deep in Robstown, Texas.

The new store is the first of multiple units under development with Jigar Shah, area franchise partner, who will open an additional four Wetzel’s Pretzels locations over the next three years, the company said Wednesday.

The location will offer all of Wetzel’s Pretzels’ most popular items, including the company’s full line of pretzels, Wetzel’s Dogs, Bitz and fresh and frozen lemonade. The pretzels will be baked from scratch throughout the day from simple ingredients such as flour, filtered water, yeast and a touch of salt, the way it’s been at Wetzel’s since the company’s first location opened 25 years ago.

“We’re thrilled to kick off our South Texas expansion on the heels of Wetzel’s 12th straight quarter of same-store sales growth,” Bill Phelps, co-founder and CEO of Wetzel’s Pretzels, said. “While malls and non-traditional locations continue to pay off for our brand, we also see tremendous growth opportunities in outlet centers, such as the The Outlets at Corpus Christi. Our consistent sales growth across all these locations speaks to the strength of the Wetzel’s Pretzels brand and its products.”

Along with operational experience at Dairy Queen, Shah brings years of corporate consultancy at globally recognized firms such as GE Healthcare and Point B Management.

Bill Phelps and Rick Wetzel opened the first Wetzel’s Pretzels bakery in Redondo Beach in 1994. Today, Wetzel’s Pretzels has grown to more than 300 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort.

Every Wetzel’s Pretzels bakery adheres to the original vision of its founders: that each super-premium pretzel will be crafted from fresh dough and baked in-store consistently throughout the day, to ensure a delicious offering for each consumer.

For additional information on Wetzel’s Pretzels or franchise opportunities, visit www.wetzels.com, call (626) 432-6900.