Project Sticker Shock Launches in Pasadena

Published : Tuesday, November 14, 2017 | 5:41 PM

This holiday season, Day One and the Pasadena Police Department are working together to reduce underage drinking and address the increase in binge drinking during the holidays by launching Project Sticker Shock. Project Sticker Shock is a national campaign designed to help reduce underage drinking and promote safe drinking practices by enforcing underage drinking laws and preventing adults from providing alcohol to minors.

What: Project Sticker Shock – District 1
When: [Insert Date]
Where: A-1 Liquor Store (2040 N Los Robles Ave)
Who: Youth and Community Partners

What: Project Sticker Shock – District 1
When: [Insert Date]
Where: Village Market (62 Lincoln Ave.)
Who: Youth and Community Partners

Alcohol continues to be the most commonly used drug among youth in the United States. Although underage drinking is illegal, youth between the ages of 12 to 20 years drink 11% of all alcohol consumed in the United States. This project brings youth voices to the table and empowers them to address the problem first hand by working with alcohol retailers, law enforcement officials, and community partners to place warning stickers on alcohol multi-packs. Project Sticker Shock reminds adults that it is illegal to purchase or provide alcohol to anyone under the age of 21. In addition to reducing youth access to alcohol, this campaign aims to remind adults of the risks associated with purchasing alcohol to minors – imprisonment and a $1000 fine.

 

 

 

 

 

 

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