Public Health Dept. Receives $1.5 Million Grant for Tobacco Control Efforts

The City’s Public Health Department was awarded a $1.5 million grant by the Centers for Disease Control and Prevention (CDC) for a three-year outreach campaign to reduce ethnic and racial tobacco health-related disparities in Northwest Pasadena.

Pasadena is one of only 49 recipients nationwide to be awarded the competitive Racial and Ethnic Approaches to Community Health (REACH) grant to prevent and control chronic diseases such as heart disease, stroke and cancer, which are the leading causes of death and disability in the U.S., according to the CDC.

The funds will be used for the City’s outreach campaign to counter tobacco-related marketing efforts targeting low-income minority communities where African-American and Latino adults have a disproportionately high rate of tobacco use and exposure to secondhand smoke.

Outreach efforts include increasing awareness about the dangers of tobacco through public service announcements, community presentations and other events and marketing efforts through the end of September 2017.

Since 1999, the CDC REACH program has funded efforts to reduce tobacco use and exposure, improve nutrition, increase physical activity and improve access to chronic disease prevention, risk reduction and management opportunities.

For more than 120 years, Pasadena’s Public Health Department has been committed to providing education, services and support to improve and maintain the health of Pasadena communities. For more information, visit www.cityofpasadena.net/publichealth.

Stay connected to the City of Pasadena! Visit us online at www.cityofpasadena.net; follow the city on Twitter @PasadenaGov, www.twitter.com/pasadenagov, and like us on Facebook at www.facebook.com/cityofpasadena. Or call the Citizen Service Center, 8:00 a.m. to 5:00 p.m., Monday through Friday, at (626) 744-7311.