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Residents Group Unhappy with City’s Plan for Rose Bowl Music and Art Festival, Says It Leaves Door Open for NFL

Published on Sunday, April 3, 2016 | 8:45 am
 

A Rose Bowl- area neighborhood association says it’s both pleased and disappointed with a final City report about a proposed music and arts festival planned for the stadium, citing concerns the Rose Bowl is leaving the door open to the National Football League.

The plan could be approved Monday night by the Pasadena City Council.

The Arroyo Seco Music and Arts Festival is envisioned as taking place over two or three days (a Friday through Sunday), likely in June, with a capacity of up to 93,000 daily attendees (including approximately 3,400 employees). The first year of the festival, anticipated to be 2017, would be limited to two days with a maximum of 75,000 attendees.

A public hearing and a Council vote is on Monday night’s Council agenda.

“We are disappointed that the [final environmental impact report] insists on keeping open the possibility of hosting an NFL team at the Rose Bowl, just not in the same year as a festival,” wrote Bill Urban, a Director on the Board of the West Pasadena Residents Association (WPRA).

Urban also said the WPRA was unhappy to see the city plans rely “so heavily on future contracts and voluntary actions for mitigating the events’ adverse impacts,” which include “noise, traffic, air quality, and public safety.”

Rose Bowl General Manager Darryl Dunn told Pasadena Now that the Rose Bowl has declined to respond to NFL requests in order to focus on developing The Arroyo Seco Music and Arts Festival.

“All of our efforts are on ASMAF,” Dunn said in an email.

“In terms of fan behavior, the [Rose Bowl] will work with the Pasadena Police Department and the event organizer, as we do with all events to insure that safety of the public and fan behavior is consistent with the standards of the Rose Bowl,” Dunn said. “We are very confident this will not become an issue.”

The WPRA did say in a statement that it was encouraged by city promises to involve the community in planning and evaluating each event to be held at the festival.

Urban said that for the festival to be successful in the eyes of Rose Bowl-area residents, “vigorous efforts to continuously measure and reduce the Festival’s inherent negative impacts on the surrounding areas” must be undertaken.

“We are encouraged by past experience with Rose Bowl management and by the promise of detailed plans and communications,” Urban concluded. “However, we need to stay vigilant throughout the planning, execution and debriefing of each event or the ‘best laid plans’ could go awry.”

The final EIR for the festival was released in late March after city planners incorporated their responses to community concerns which emerged in a series of meetings with residents over recent months.

The public hearing is scheduled to be conducted Monday night at 6:45 p.m. in Council Chambers at Pasadena City Hall, 100 North Garfield Avenue, Pasadena.

 

 

 

 

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