Rose Bowl-Bound BTS at the Center of Counterfeit Concert Merchandise Lawsuit

Published : Tuesday, April 30, 2019 | 4:10 PM

Image courtesy of BTS Merch website

The company that manages upcoming Rose Bowl headliners BTS has filed a lawsuit aimed at counterfeiters of the band’s concert merchandise.

The K-Pop ensemble is set to perform in Pasadena both days this weekend as part of a world tour that began in their native South Korea last year.

A report in The Blast said Big Hit Entertainment is seeking a court order empowering the U.S. Marshal Service to confiscate bootleg merchandise bearing the BTS name and logo, to which it claims exclusive rights.

Big Hit says bootleggers are selling unauthorized, and inferior-quality merchandise, outside tour venues, including the Rose Bowl.

BTS recently announced the launch of a rolling pop-up store selling official concert merchandise in the U.S. and in Europe to coincide with the tour. The pop-up store caravan will camp at the Rose Bowl from April 30 to May 6, before decamping to Chicago, May 7 to May 13.

The store’s final stop will be in New York City May 14 to 20 before crossing the big lake for London.

Over time, bootleg merchandise has grown into a huge problem for the American music industry, with counterfeiters now being able to sell their products not only around concert stops but also online.

Bootleggers have also found it easier to manufacture fake items using cheap desktop apparel printers and accessing blank t-shirts from bulk suppliers. Using an endless supply of images from the internet and an Amazon or eBay seller’s account, anyone can sell counterfeit music merchandise and novelty items.







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