Rose Bowl Officials Say Weekend's BTS World Tour Kickoff Concert Unlike Anything They've Seen Before

There's a "big, big concert coming to the Rose Bowl" this weekend, and it's very different, an official said

Published : Wednesday, May 1, 2019 | 5:52 AM

Rose Bowl officials said Wednesday that Pasadena is about to experience a phenomenon of a new order this weekend when global Korean pop sensation BTS kicks off the opening two concerts in a world tour which will span North America, South America, Europe and Asia.

Darryl Dunn, the Bowl’s CEO and General Manager, said the demographics of the ticket holders, the intensity of their enthusiasm, the global focus on the concerts, and the fact that stadium-goers will mostly be teenaged girls driven to the venue by parents who afterward will pick them up are all blending into something very new and different for Pasadena.

“BTS is as hot a band as there is in the world right now,” Dunn said. When tickets went on sale, two stadium-worth’s were sold instantaneously.

“There’s this hype and buzz around this band that we haven’t seen before,” Dunn said. “It’s going to be an incredible amount of enthusiasm all weekend.”

Concert-goers are being encouraged to arrive early and chauffering parents are being asked to consider staying on Stadium grounds during the concerts. Dunn said that to that end, venues are being set up specifically to enhance the parents stay.

“We encourage the parents to stay here rather than leaving and coming back — that is going to be part of the event,” Dunn said. “We’re going to have venues from around the world here.”

Neighborhoods around the Rose Bowl, filled with seasoned veterans of a huge range of events from international soccer matches to football games to rock concerts, are going to be faced with the expected heavy traffic.

But this time the traffic could be steady all afternoon on both days and into the evening, since parents likely to be unfamiliar with Pasadena will be dropping off their children and then waiting to pick them up later, Dunn said.

Dunn said locals should “understand that this crowd, this demographic, from what we know of them, are very, very well behaved.”

The concerts start at 7:30 p.m. on both Saturday, May 4 and Sunday, May 5, but the Rose Bowl parking lots will open at 1 p.m. Parking may be pre-purchased.

Rose Bowl Box Office/Will Call opens at 3 p.m. Gates will open at 5 p.m.

In addition to Stadium parking, a shuttle offers transportation from Parsons in Old Pasadena to the Bowl, starting at 3:30 p.m.

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