Rose Bowl Wins Historic Preservation Award

Published : Thursday, February 15, 2018 | 6:04 PM

Pasadena’s Rose Bowl Stadium has been named one of nine recipients of the Los Angeles Conservancy’s 37th Annual Preservation Awards, which recognize achievement in the field of historic preservation.

This year’s projects reflect a wide range of efforts to preserve Los Angeles County’s architectural heritage.

The Rose Bowl was chosen for the management’s creative and sensitive rehabilitation efforts that proved the viability of the stadium and other similar historic sports venues, now being looked at as an increasingly endangered species.

The Rose Bowl was originally designed by architect Myron Hunt, a long time Pasadena resident. Lead by D’AIQ Architects, the renovation project upgraded amenities, improved public safety, updated systems and infrastructure, reversed insensitive alterations, and enhanced operations. High-definition video boards and advertising signage meets current expectations of fans and provides ad revenue, yet its restrained design respects the historic structure.

Major areas of the renovation project were completed in the Fall of 2013, in time for the 100th Rose Bowl Game on New Year’s Day 2014.

Hauser and Wirth Los Angeles, at L.A.’s Arts District, was chosen to receive the Chairman’s Award. The flour mill-turned-arts center shows what’s possible in a rapidly changing Arts District.

Hauser and Wirth Galleries has a track record of restoring historic places around the world. When they opened in Los Angeles, the company adapted the former home of the Globe Grain and Milling Company in downtown’s Arts District. A street art historian identified the graffiti murals that covered much of the complex, many of which were restored.

The other project awardees include the City of San Gabriel’s Historic Preservation and Cultural Resource Ordinance Update; Freehand Los Angeles, a long-neglected former office building in Downtown Los Angeles transformed into a vibrant hotel; Glendale’s Central Library, where a rehabilitation project embraced a 1973 Brutalist design, adapting it to meet the changing nature of libraries while respecting and reviving its historic character; Lankershim Depot in North Hollywood, one of the San Fernando Valley’s oldest buildings which was closed for more than 30 years, but gained new life as a coffee shop; Salkin House in Echo Park and Silvertop in Silver Lake, which shared the award as two designs by master architect John Lautner saved by stewardship; and Starbucks at the Gilmore Gas Station in Hollywood, a prime example of L.A.’s car culture which once again serves as a fuel station.

The awards will be presented on May 2, at the Millenium Biltmore Hotel in Los Angeles.









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