Rosemary’s Children Services Has Tunnel Vision

Published : Monday, July 8, 2013 | 2:23 PM

Rosemary’s Children Services, a foster care agency in Pasadena, has named Pasadena based, Tunnel Vision, to create a new branding strategy, develop a new website, create digital media assets and manage their social media platforms.

“Rosemary’s Children Services has a long standing reputation with Pasadena and the surrounding communities. We’re excited that Rosemary’s is shifting their branding focus. I commend Greg Wessels & Kristi Lopez for selecting a local media firm”, says James Farr, Principal of Tunnel Vision. “We look forward to this partnership.”

The rebranding will launch in June, and will begin with introducing a new Web 2.0 site and a strong engagement driven social media campaign. This effort will coincide with Rosemary’s Children Services annual fundraising gala, the 50th An Evening with Star Chef held on Saturday, June 22nd at the historic Pasadena City Hall.

“We are excited to work with such talented people such as those that represent Tunnel Vision. I am confident that thy are the company to move us forward” says Greg Wessels Exective Director of Rosemary Children’s Services. Tunnel Vision is the Agency of Record (AOR) for REUP Drink, VH1’s LisaRaye McCoy’s 90 Day Challenge, Pipe Dreamz Ent and Get Healthy Pasadena (MEMAH). Additionally, they’ve executed events and campaigns for Gatorade, Semper Fi Fund, TOGO’s Sandwiches and Comcast’s Get Up & Dance TV.

About Rosemarys Children Services

Founded in 1920 by the Shakespeare Club of Pasadena, Rosemary Children’s Services has been committed to providing compassionate and therapeutic services to “at-risk” children. Annually the agency serves over 450 children throughout Los Angeles, San Bernardino, Riverside and Orange Counties. Programs include: The Residential Treatment Program, Non-Public School, Mental Health Services, Foster Care and Adoption Services, Transitional Housing Program, Intensive Treatment Foster Care, and Therapeutic Behavioral Services. To learn more about Rosemary Children’s Services or arrange a tour of its Pasadena campus, call (626) 844-3033 or visit the agency’s website,

About Tunnel Vision: A boutique firm, Tunnel Vision focuses on the development, execution, and assessment of business value propositions by leveraging proprietary assets, methodologies, and techniques. Tunnel Vision leverages unique media assets and customer knowledge to provide consumer insights, strategic planning, social media management services and turnkey program execution. Balancing legacy and innovation, we are dedicated to providing fresh ideas and delivering emerging platforms to create genuine brand connections that resonate with today’s unique consumer mindset. For more information, visit



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