School Board to Hear Proposal for New Open Air Marketplace on Blair High School Grounds

Published : Sunday, July 28, 2019 | 6:44 PM

A newly-established advertising and marketing company in Pasadena hopes to operate an Open Air Marketplace twice a month on the grounds of Blair High Magnet School on S. Marengo Ave. in Pasadena, should the Pasadena Board of Education approve their proposal on Thursday.

One of the goals of the proposal, to be presented by S&H Advertising, is to provide a revenue stream to help fund programs for Pasadena Unified students, the plan asserts.

The marketplace would provide students an opportunity to gain real world-training in the areas of merchandising, event planning, operations, marketing, promotions, public and customer relationship management, according to the proposal.

“Student volunteers working with S&H will help to raise money for their school while earning community service hours towards their high school graduation,” S&H Advertising said in its proposal. “This value-added partnership is designed to help students develop their leadership, organizational and interpersonal skills.”

The Open Air Marketplace proposal will be presented by Richard H. Pina, the owner of S&H Advertising, in front of the School Board during its regular meeting Thursday, August 1.

S&H has apparently already set up a website called The Pasadena Marketplace soliciting inquiries and a vendor application.

According to the S&H proposal, the company will select local and regional vendors who will sell “new” higher-end products, including designer clothing, fashion accessories, one of a kind artwork and handmade crafts at the event, which could be held on the third and fourth Saturday of the month, or the third and fourth Sunday, depending on which the Board approves.

S&H Advertising would assume all costs associated with setup, operation, and maintenance of the market and the school grounds, according to the proposal, and Pasadena Unified would receive a fee for the rental and use of the parking lot at Blair, where the marketplace will be located.

Revenue for S&H will come from a number of sources: booth rentals from participating vendors who will be required to provide proof of compliance with all local and state requirements, food truck rental fees for trucks which will be allowed only on the street outside the Blair parking lot, concession sales, and nominal admission fees for individuals and families attending the marketplace, the proposal said.

“S&H strongly believes this proposal will result in a mutually beneficial arrangement that not only benefits PUSD, Blair HS and its students, but also provides an opportunity for local merchants to showcase their unique wares and merchandise in the community,” the proposal said. “In partnership, we are poised to help stimulate the local economy, foster an environment for entrepreneurial opportunities, and most importantly build on the existing strength of our community.”

S&H Advertising will provide portable bathroom facilities on-site to accommodate the public. They will also have first aid kits on-site at all times.

According to the proposal, the company also commits to explore security options to provide monitoring of the marketplace, and to notify the Pasadena Police Department before every event to determine if resources are required to monitor traffic flow in and around the event.

S&H Advertising lists its offices at 318 Ohio Street, Pasadena, which appears to be a residential apartment building in the Madison Heights neighborhood.

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